Two combine to make one great product – baking paper and aluminium foil combination the winner at the presentation of the IAW Trendseller Product Award


One side of the foil looks like conventional aluminium, the other side is standard baking paper. But this clever combination is not only a cost- or space-saving exercise as the panel of judges evaluating the entries for the IAW Trendseller Product Award quickly realized. The decision to grant first prize to the practical foil from QUICKPACK Haushalt und Hygiene GmbH was unanimous. The award presentation took place on 27 September during the International Trade Fair for Retail Promotions and Imports in Cologne.

“It was not our intention to replace either traditional aluminium foil or baking paper”, stressed Dirk Obschinsky, the overjoyed sales manager of the company QUICKPACK from Renningen, Germany, who explained: “Our foil offers some quite special user benefits.” Indeed, it is ideally suited for cooking fish or meat in the oven. With conventional foils there is always a risk that the saltiness or acidity of different foods can react with the aluminium and cause flakes of the foil to break off and get into the food. Due to the combination with baking paper QUICKPACK avoids this problem as the aluminium is protected but still serves its culinary purpose.

Martina Schimmel, CEO of the trading organization and one of the panel members judging the entries, was impressed: “I think this foil would also be ideal for baking jacket potatoes. It offers the benefits of the baking paper but can also be folded like aluminium foil.” The foil is also tough and tested at a temperature of minus 40 degrees to TÜV.

Second place in the competition also went to an innovative household product: a cookware set comprising three pans from the SCHÄFER range of the Willich-based company HATEX AS GmbH & Co KG. The granite-coated pans measure 20 cm, 24 cm and 28 cm in diameter. The attractive granite lining is complemented by a marbled, exceptionally hard outer surface and an induction base. TV broadcaster and jury member Ralf Kühler explained why the cook set had won second prize: “Thanks to the granite coating it is possible to cook without oil or fat and it won’t stick. The wood-like handle and the light weight of the pans add to their appeal.”

The third prize went to a company that came up with an idea that is as simple as it is clever: a container that can be used for kitchen waste and hung from a drawer. It could not be more practical because the container can be hung directly under the work surface. The chairman of the jury, business consultant Ulrich Eggert, was especially impressed by the fact that “everyone is looking for this solution but the main thing is that this is an articles everyone can afford”. The plastic waste bin is available in three colours and is distributed by the Berlin based company “Euro-Price Talay Import & Großhandel”.

The International Trade Fair for Retail Promotions and Imports (IAW) opens on Thursday, 29 September, in Cologne. Europe’s biggest trade fair for trends and orders will occupy a display area of 26,000 square metres. Some 312 exhibitors from across the world will attract the keen interest of trade visitors with a display of promotional and seasonal products, merchandise for impulse purchasing and trend-setters from diverse product categories.

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