Approx. 6,500 buyers are expected to place their orders at the IAW in halls 6 and 9!
The IAW is aimed at retailers only, not end consumers!
Present your company and / or the latest product highlight at the largest and most important trade fair for retail promotions and trend-setting goods
Advertise and market your new products
Maintain business relations with your customers and find new, international leads!
Offer for first-time exhibitors
Discount on early bookings
The IAW fair is aimed exclusively at trade visitors. In the spring of 2023 around 6,500 visitors from more than 80 countries used this trade show as their ideal platform for new sales markets. The IAW fair is and remains a fixed date in the calendar of Europe’s top buyers.
38% of the fair visitors come from abroad:
1-2-3.tv, A.S. Watson, Action Service, Albert Heijn, Barry Group, Big Bazar, Bünting, Carrefour, Channel 21, Centershop, Deiters, Dollar Hugo, 3Pagen Versand, Edeka, Expert Schwaben, Fishbull, Gurkerl.at, Hagebau, Hammer, Intermarché, Jawoll, KiK, Kienast, KODi, Lekkerland, Lüning Gruppe, Maco-Möbel, Mäc-Geiz, Magasins BOUM, Magowski, Metro, Nanu-Nana, NKD Group, Obi, Otto‘s AG, Th. Philipps, Penny plus d.o.o., Picks raus, Plusonline, POCO, Polo Motorrad, Porta Möbel, Postenbörse, Primaprix, QVC, Raiffeisen, REWE, Schum Euroshop, T€di, tedox, Toom Baumarkt, Versandhaus Walz, Wicky, Woolworth, Kaufhaus Wreesmann, XXXLUTZ, Zimmermann Sonderposten
... and many others!
Questions & Answers
Stand costs
“The IAW is simply top. From the superb organization through to the large number of potential clients from across Europe and beyond as well as the high quality – it just gets better. Best of all, we make sales. Other trade fairs are more about image marketing, but here we sell products!“
“For us the IAW is the highlight of the season. We were kept busy with visitors coming to the stand right to the end.” 
“We’ve been coming here for ten years and every year it amazes. This year was no exception. We concluded some great deals and have made some top contacts.” 
“Wholesalers, online traders, start-ups: the networking was great. Usually we tend to be at conventional e-commerce fairs but we also really liked the IAW.”
“We came here to establish a stronger foothold in Germany and Eastern Europe. In that respect the IAW has helped us a lot in both quantitative and qualitative terms.”