Information for Exhibitors
Everything you need to know about your participation
Exhibitor Information - Why participate at the IAW?

Approx. 6,500 buyers are expected to place their orders at the IAW in halls 6 and 9!

The IAW is aimed at retailers only, not end consumers!

Present your company and / or the latest product highlight at the largest and most important trade fair for retail promotions and trend-setting goods

Advertise and market your new products

Maintain business relations with your customers and find new, international leads!

Offer for first-time exhibitors

Discount on early bookings

Origin of visitors – top buyers from across the world

International, diverse, great sales potential – IAW trade visitors

The IAW fair is aimed exclusively at trade visitors. In the spring of 2023 around 6,500 visitors from more than 80 countries used this trade show as their ideal platform for new sales markets. The IAW fair is and remains a fixed date in the calendar of Europe’s top buyers.

62% Germany
38% Foreign countries

38% of the fair visitors come from abroad:

32% Benelux
33% Southern Europe (inkl. AT & CH)
12% Northern Europe
11% Eastern Europe
12% Others
6,500+ Trade Visitors: IAW visitor target groups
DIY stores
Discount stores
Garden centers
Individual retail outlets
Department stores
Furniture stores
Online shops / Mail order companies
Off-price shops
Supermarket chains
Gas stations
and many more
Who is Who of the trade

Companies who have attended the IAW fairs, AGRAVIS Raiffeisen, A.S. Watson (GB), Action Service (NL), Albert Heijn, Barry Group, Bonprix, Bünting, Carrefour, Channel 21, Centershop, Deiters, Din Isenkraemmer, Dollar Hugo, 3Pagen Versand, Edeka, Expert Schwaben, Fishbull, dm-drogerie markt, Famila, Gärtner Pötschke, GHZ Matra AG,, Hagebau, Hammer, Intermarché (FR), Jawoll, KiK, Kaufland Global Marketplace, Kienast, KODi, Lekkerland, Lüning Gruppe, Maco-Möbel, Mäc-Geiz, Magasins BOUM, Magowski, Metro, Michael Guiney`s (IE), Mercadona (ES), MyToys Group, Nanu-Nana, NBB AG, NKD Group, Obi, Otto‘s AG (CH), Th. Philipps, Penny plus d.o.o. (BIH), Picks raus, Plusonline, POCO, Polo Motorrad, Porta Möbel, Postenbörse, Primaprix, QVC, Printus GmbH, REWE, Salling Group (DK), Segmüller, Shopping Club La Perla, Schum Euroshop, T€di, tedox, Tokmanni Group (FIN), Toom Baumarkt, Twin River Group, Versandhaus Walz, Wicky, Woolworth, Kaufhaus Wreesmann, XXXLUTZ, Zimmermann Sonderposten
... and many others!

Questions & Answers

Stand costs

Exhibitor statements
Bertil Wessel, EDCO (NL)
“The IAW is simply top. From the superb organization through to the large number of potential clients from across Europe and beyond as well as the high quality – it just gets better. Best of all, we make sales. Other trade fairs are more about image marketing, but here we sell products!“
Meinhard Vinnemeier, Vinnemeier GmbH (DE)
“For us the IAW is the highlight of the season. We were kept busy with visitors coming to the stand right to the end.”
Bram Roels, 4everyware Stocklots BV (NL)
“We’ve been coming here for ten years and every year it amazes. This year was no exception. We concluded some great deals and have made some top contacts.”
Matin Heydari, mitou (DE)
“Wholesalers, online traders, start-ups: the networking was great. Usually we tend to be at conventional e-commerce fairs but we also really liked the IAW.”
Antoine Dekokelaire, fornord (BE)
“We came here to establish a stronger foothold in Germany and Eastern Europe. In that respect the IAW has helped us a lot in both quantitative and qualitative terms.”

Find more useful information here
Contact person
Stand cost calculator
List of exhibitors