Information for Exhibitors
Everything you need to know about your participation
Exhibitor Information - Why participate at the IAW?

Approx. 9,000 buyers are expected to place their orders at the IAW!

The IAW is aimed at retailers only, not end consumers!

Present your company and / or the latest product highlight at the largest and most important trade fair for retail promotions and trend-setting goods

Advertise and market your new products

Maintain business relations with your customers and find new, international leads!

Offer for first-time exhibitors

Discount on early bookings

Origin of visitors – top buyers from across the world

International, diverse, great sales potential – IAW trade visitors

Admission to the IAW is exclusively for the trade. With around 9,000 buyers from over 70 countries, the IAW is the perfect platform for gaining access to new markets. Over the past few years the IAW has become a firmly established date in the business diary of Europe’s top buyers.

69% Germany
31% Foreign countries

31% of the fair visitors come from abroad:

38% Benelux
32% Southern Europe (inkl. AT & CH)
13% Eastern Europe
17% Others
9,000+ Trade Visitors: IAW visitor target groups
DIY stores
Discount stores
Garden centers
Individual retail outlets
Department stores
Furniture stores
Online shops / Mail order companies
Off-price shops
Supermarket chains
Gas stations
and many more

Questions & Answers