Information for Exhibitors
Everything you need to know about your participation
Exhibitor Information - Why participate at the IAW?

Approx. 9,000 buyers are expected to place their orders at the IAW!

The IAW is aimed at retailers only, not end consumers!

Present your company and / or the latest product highlight at the largest and most important trade fair for retail promotions and trend-setting goods

Advertise and market your new products

Maintain business relations with your customers and find new, international leads!

Offer for first-time exhibitors

Discount on early bookings

Origin of visitors – top buyers from across the world

International, diverse, great sales potential – IAW trade visitors

Admission to the IAW is exclusively for the trade. With around 9,000 buyers from over 70 countries, the IAW is the perfect platform for gaining access to new markets. Over the past few years the IAW has become a firmly established date in the business diary of Europe’s top buyers.

69% Germany
31% Foreign countries

31% of the fair visitors come from abroad:

38% Benelux
32% Southern Europe (inkl. AT & CH)
13% Eastern Europe
17% Others
9,000+ Trade Visitors: IAW visitor target groups
DIY stores
Discount stores
Garden centers
Individual retail outlets
Department stores
Furniture stores
Online shops / Mail order companies
Off-price shops
Supermarket chains
Gas stations
Stores
and many more

Questions & Answers

Stand costs

Exhibitor statements
Bertil Wessel, EDCO (NL)
“The IAW is simply top. From the superb organization through to the large number of potential clients from across Europe and beyond as well as the high quality – it just gets better. Best of all, we make sales. Other trade fairs are more about image marketing, but here we sell products!“
Meinhard Vinnemeier, Vinnemeier GmbH (DE)
“For us the IAW is the highlight of the season. We were kept busy with visitors coming to the stand right to the end.”
Bram Roels, 4everyware Stocklots BV (NL)
“We’ve been coming here for ten years and every year it amazes. This year was no exception. We concluded some great deals and have made some top contacts.”
Matin Heydari, mitou (DE)
“Wholesalers, online traders, start-ups: the networking was great. Usually we tend to be at conventional e-commerce fairs but we also really liked the IAW.”
Antoine Dekokelaire, fornord (BE)
“We came here to establish a stronger foothold in Germany and Eastern Europe. In that respect the IAW has helped us a lot in both quantitative and qualitative terms.”

Find more useful information here
Contact person
Stand cost calculator
List of exhibitors