International Trade Fair for Retail Promotions and Imports
29.09. – 01.10.2020
The IAW fair opens in

Dear exhibitors and visitors, dear guests,

The coronavirus COVID-19 has changed our lifes and is still causing severe problems worldwide. Due to this current development, there will unfortunately be no replacement date for the spring fair in the first half of the year, so we do concentrate on planning for autumn 2020.

The autumn edition cannot take place as planned in Cologne as the entire trade show calendar will be revised due to several postponed shows. We are optimistic to find another suitable location for our event and will try to remain with the original date September 29 - October 1, 2020. We are working on the best solution at the moment.

As soon as there is any news, we will inform you immediately on the IAW website and in the IAW newsletter.

We are looking forward to seeing you again this autumn. Thank you for your understanding and stay safe and healthy! All the best from Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH

New: Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.

For more information or questions about the products, please contact the exhibitor directly.

9,000 trade visitors, 350 international exhibitors, 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events held in two separate Arenas at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.
Learn more
Photo Gallery IAW September 2019
You can flip through all the different images from the last IAW Trade show in September 2019, which was attended by 8,400 trade visitors from more than 70 countries.
Photo Gallery
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount until 20 December 2019!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Learn more
Facts and Figures
Trade Visitors
International Exhibitors
> 70
30,000 m²
Full of Retail Articles
IAW Trade Fair News


Find more useful information here