International Trade Fair for Retail Promotions and Imports
10 ‒ 12 March 2020, Cologne, Halls 6 and 9
9,000 trade visitors, 350 international exhibitors, 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video
Photo Gallery IAW September 2019
You can flip through all the different images from the last IAW Trade show in September 2019, which was attended by 8,400 trade visitors from more than 70 countries.
Photo Gallery
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount until 20 December 2019!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
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Exclusive offer for first-time exhibitors
As a first-time exhibitor, if you pay just a little more on top of the charge for stand space you will get stand construction and numerous inclusive first-class PR services. This offer puts your company in a great position to make the most of the IAW. Take up this favourably priced option today to benefit in the future from the sales platform provided by the IAW.
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Facts and Figures
Trade Visitors
International Exhibitors
> 70
30,000 m²
Full of Retail Articles
IAW Trade Fair News
Loyal partners from the early days: IAW and EDCO each celebrated an anniversary this year

The International Trade Fair for Retail Promotions and Imports celebrated its 30th anniversary this year and one of its biggest and most long-standing exhibitors also celebrated an anniversary. There is every reason to extend our best wishes and review the 40 year success story of a special trade fair partner. Looking back on the early days of EDCO, Jac Adriaanse relates how in 1978 a small ga ...

The 31st IAW will be exceptional in terms of product diversity, expertise and knowledge transfer
30th IAW an all-round success. Keen interest in e-commerce and sustainability
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