International Trade Fair for Retail Promotions and Imports
04. - 06. March 2024 (Mon-Wed)
The IAW fair opens in
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Hours
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36th International Trade Fair for Retail Promotions and Imports takes place in Cologne early March!
Springtime stimulus for retailers: the upcoming IAW Trade Fair offers attractive new strategies

The past three years have been a period of great uncertainty for retailers and their sales channels. With its exhibitors the 36th International Trade Fair for Retail Promotions and Imports, which is taking place from 4 to 6 March 2024, will offer solutions to this uncertainty, offering retailers the sales and new aggressively priced articles they need to attract consumers into their shops at a time when spending is tight. Also in the spotlight: AI for retailers, together with new e-commerce and sourcing strategies. The International Hardware Fair taking place at the same time at the Koelnmesse trade fair site also promises further productive synergies.

Go to the press release

On the Spot- our Preview helps you making the most of your stay

Even more Trends and Inspiration++++Everything immediately available++++ Discover the sustainable products of our exhibitors! Find out more about these and other major retail trends from our Preview.


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Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).

For more information or questions about the products, please contact the exhibitor directly.

Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.

For more information or questions about the products, please contact the exhibitor directly.

IAW Trade Fair - Best Deals in Retail- explore more than 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 7. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video

Early Booking Discount & Booth Calculator

Secure your stand space now and save 10% Early Booking Discount by 20.12.2023!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!

Forum

Do you know about our forum for trade fair visitors and exhibitors? You can attend the events at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.

Photo Gallery IAW February-March 2023

You can flip through all the different images from the last IAW Trade show in February-March 2023, which was attended by 6,000 trade visitors from nearly 80 countries.

Double the best deals

In Spring 2023, the Asia-Pacific Sourcing is held parallel to the International Trade Fair for Retail Promotions and Imports (IAW) in halls 7 and 8.

The fact that both trade fairs are scheduled on the same days means for you the visitors:

Even more exhibitors, even more offers, even more partners and really good deals.

Facts and Figures
6,500
Trade Visitors
300
International Exhibitors
> 80
Countries
30,000 m²
Full of Retail Articles
IAW Trade Fair News

IAW-Newsletter

Find more useful information here