International Trade Fair for Retail Promotions and Imports
10 ‒ 12 March 2020, Cologne, Halls 6 and 9
9,000 trade visitors, 350 international exhibitors, 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events held in two separate Arenas at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.
Learn more
Photo Gallery IAW September 2019
You can flip through all the different images from the last IAW Trade show in September 2019, which was attended by 8,400 trade visitors from more than 70 countries.
Photo Gallery
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount until 20 December 2019!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
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Facts and Figures
Trade Visitors
International Exhibitors
> 70
30,000 m²
Full of Retail Articles
IAW Trade Fair News
Visitor celebrates his own anniversary – and congratulates the IAW on its 30th!

Guido Korn has been a regular visitor to the IAW since the very first International Trade Fair for Retail Promotions and Imports in 2005. Guido, who is celebrating 20 years since his company Centershop was founded, is always looking out for strong selling trend-led and seasonal merchandise. In this interview he explains why the IAW is so good for this purpose and why his company is so keen to be ...

9 marketing tips for successful e-commerce
Loyal partners from the early days: IAW and EDCO each celebrated an anniversary this year
Find more useful information here