International Trade Fair for Retail Promotions and Imports
28 February - 2 March 2023
The IAW fair opens in
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Welcome back in September 2021: relaunch of the IAW Trade Fair in Cologne from September 14 - 16, 2021

Dear exhibitors and visitors, dear IAW friends,

There is good news to share: we will be able to bring back the IAW as the major event for the retail trade in September 2021. Due to the current opening plans for events, the lower infection rates and the ongoing vaccine campaign throughout Europe combined with available test capacities we are very optimistic that we can ensure safe conditions to attend the show.

It goes without saying that this event will be based on all standards and regulations the German government and local authorities require to fulfill. (e.g. wider aisles, distance keeping, hygienic standards, wearing of face masks etc.)

The entire IAW team is more than happy to see you back in Cologne and get everything in line for the meeting of the retail trade.

All relevant information for exhibitors and visitors will be provided shortly. Stand allocation for halls 6 and 9 has already begun, if you would like to join, please send a message to team@iaw-messe.net. The ticketshop will be open for ticket booking around the end of July.

Simply sign up for the newsletter, so you are always up to date. Thank you for your understanding!

Environment-friendly products the focus of the 33rd IAW

• 60 new exhibitors generated additional interest – and sales
• 5000 trade visitors were able to extend their product range and profit potential
• Trade fair organizer Zimmermann stresses: no contradiction between sustainability and low prices

The presence of 60 new exhibitors at the 33rd International Trade Fair for Retail Promotions and Imports (IAW) in Cologne added considerably to the event’s product diversity and offered retailers more opportunities to boost their sales. A total of 260 exhibitors from 22 countries took part in the autumn show, representing an increase of 15 percent compared with the last event in spring. Approx. 5000 trade visitors from 66 countries took advantage of the diverse array of products to add favourably priced items to their range and to stock up on goods for the upcoming Christmas trade.

Go to the press release

Even more Trends and Inspiration

Everything under one roof: the 33rd IAW trade fair from 6 to 8 September in Cologne brings together everything that is now generating sales in the retail sector

Over 50 exhibitors will be celebrating a premiere at this IAW. For visitors this means even more new products, even more fresh ideas, even more turnover.
Whether it's fashion, health, technical appliances, sweets, beverages and much more - don't miss out on any trend!

Our Preview will inspire every buyer...

Go to the preview

IAW- Leading meeting for the trade focuses on top sellers and products for impulse purchasing

33rd International Trade Fair for Retail Promotions and Imports (IAW) all set to go – The International Trade Fair for Retail Promotions and Imports is taking place from 6 - 8 September in Cologne

From 6 - 8 September 2022, the Cologne Exhibition Centre (Halls 6 and 9) will confirm its status as a popular meeting-place for buyers with its unique array of top-selling products and merchandise for impulse sales. Around 250 exhibitors will present the trade with much-needed stock for the coming season and the all-important Christmas period. The International Trade Fair for Retail Promotions and Imports (IAW) will attract around 5,000 trade visitors with an impressive range of imported articles, products for retail promotions, trend-led merchandise and top sellers displayed on an area of approx. 30,000 m².

Go to the press release

Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).

For more information or questions about the products, please contact the exhibitor directly.

Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.

For more information or questions about the products, please contact the exhibitor directly.

IAW Trade Fair - Best Deals in Retail- explore more than 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video

Early Booking Discount & Booth Calculator

Secure your stand space now and save 10% Early Booking Discount by 20.12.2022!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!

Forum

Do you know about our forum for trade fair visitors and exhibitors? You can attend the events held in two separate Arenas at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.

Photo Gallery IAW September 2022

You can flip through all the different images from the last IAW Trade show in September 2022, which was attended by 5,000 trade visitors from nearly 66 countries.

Double the best deals

In Spring 2023, the Asia-Pacific Sourcing is held parallel to the International Trade Fair for Retail Promotions and Imports (IAW) in halls 7 and 8.

The fact that both trade fairs are scheduled on the same days means for you the visitors:

Even more exhibitors, even more offers, even more partners and really good deals.

Facts and Figures
9,000
Trade Visitors
350
International Exhibitors
> 70
Countries
30,000 m²
Full of Retail Articles
IAW Trade Fair News

IAW-Newsletter

Find more useful information here