A multichannel platform for international retail: the 39th IAW Trade Fair is ready for business
International, diverse and innovative: from 2 to 4 September 2025, the 39th International Trade Fair for Retail Promotions and Imports (IAW) will once again welcome visitors and exhibitors from all over the world to the Cologne Exhibition Centre (Koelnmesse). For over 20 years the IAW fair has been the established industry meeting place for all sectors of global retailing, regularly attracting around 6,000 trade visitors and 300 exhibitors from more than 80 countries.
Even more Trends and Inspiration++++Everything immediately available++++ Discover the sustainable products of our exhibitors! Find out more about these and other major retail trends from our Preview.
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Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).
For more information or questions about the products, please contact the exhibitor directly.
Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.
For more information or questions about the products, please contact the exhibitor directly.
Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount by 01.07.2025!
You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Forum
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events at the venue and benefit from the interesting program free of charge.
The program offers insights into e-commerce, retail promotions and retailing trends.
Photo Gallery IAW March 2025
You can flip through all the different images from the last IAW Trade show in March 2025, which was attended by 5,200 trade visitors from nearly 80 countries.
In Spring 2025, the Asia-Pacific Sourcing is held parallel to the International Trade Fair for Retail Promotions and Imports (IAW) in halls 7 and 8.
The fact that both trade fairs are scheduled on the same days means for you the visitors:
Even more exhibitors, even more offers, even more partners and really good deals.
IAW-Newsletter
