Welcome back in September 2021: relaunch of the IAW Trade Fair in Cologne from September 14 - 16, 2021
Dear exhibitors and visitors, dear IAW friends,
There is good news to share: we will be able to bring back the IAW as the major event for the retail trade in September 2021. Due to the current opening plans for events, the lower infection rates and the ongoing vaccine campaign throughout Europe combined with available test capacities we are very optimistic that we can ensure safe conditions to attend the show.
It goes without saying that this event will be based on all standards and regulations the German government and local authorities require to fulfill. (e.g. wider aisles, distance keeping, hygienic standards, wearing of face masks etc.)
The entire IAW team is more than happy to see you back in Cologne and get everything in line for the meeting of the retail trade.
All relevant information for exhibitors and visitors will be provided shortly. Stand allocation for halls 6 and 9 has already begun, if you would like to join, please send a message to team@iaw-messe.net. The ticketshop will be open for ticket booking around the end of July.
Simply sign up for the newsletter, so you are always up to date. Thank you for your understanding!
Increased attendance at the IAW a good sign for the coming season
• Visitor numbers at the Spring Fair increased to more than 6000 traders
• Healthy number of exhibitors: 50 newcomers showcased promising new products
• Organizers declare: „Everyone could sense the new optimism shared across the
trade.“
Attendance at the 34th International Trade Fair for Retail Promotions and Imports (IAW) almost reached the visitor numbers achieved before the pandemic. The IAW Project Director Kerstin Manke was understandably delighted: „The reticence we experienced during the Covid pandemic is demonstrably a thing of the past. Everyone was relieved to see an end to the Covid restrictions and there is new optimism about business prospects.“ There were positive signs even before the trade fair gates opened. With 280 exhibitors from 22 countries registered (an increase of 12% compared to the Autumn Fair), the entire IAW display area was completely booked. The international character of the IAW was also confirmed. In fact, it was clearly enhanced – with buyers from 80 foreign countries accounting for 48 % of all trade visitors.
Even more Trends and Inspiration++++Everything immediately available++++ Discover the sustainable products of our exhibitors! Find out more about these and other major retail trends from our Preview.
Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).
For more information or questions about the products, please contact the exhibitor directly.
Latest Topsellers of the IAW exhibitors
We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.
For more information or questions about the products, please contact the exhibitor directly.
Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount by 07.07.2023!
You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Forum
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events at the venue and benefit from the interesting program free of charge.
The program offers insights into e-commerce, retail promotions and retailing trends.
Photo Gallery IAW February-March 2023
You can flip through all the different images from the last IAW Trade show in February-March 2023, which was attended by 6,000 trade visitors from nearly 80 countries.
In Spring 2023, the Asia-Pacific Sourcing is held parallel to the International Trade Fair for Retail Promotions and Imports (IAW) in halls 7 and 8.
The fact that both trade fairs are scheduled on the same days means for you the visitors:
Even more exhibitors, even more offers, even more partners and really good deals.
IAW-Newsletter
