International Trade Fair for Retail Promotions and Imports
29.09. – 01.10.2020, Cologne
The IAW fair opens in

Dear exhibitors and visitors, dear guests,

As you have heard from the media the coronavirus COVID-19 is still causing a lot of problems throughout Europe. With numerous large events having already been postponed as a result of the assessment carried out by the German government task force and on the recommendation of the Robert Koch Institute, Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH considers it its duty as the organizer of the IAW to act responsibly in this situation to prevent a possible health risk for exhibitors and visitors. All major events with more than 1,000 participants are currently banned on the basis of a decree issued by the state government of North-Rhine Westfalia.

The exact date of the next IAW Trade Fair has not yet been determined. Due to the current development it gets more and more unrealistic to find a suitable date within the first half of the year. The set dates for the autumn edition are subject to alteration as well as the entire trade show calendar in Cologne will be revised due to several postponed shows.

As soon as there is any news, we will inform you immediately on the IAW website and in the IAW newsletter.

Thank you for your understanding and stay safe!
Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH

9,000 trade visitors, 350 international exhibitors, 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events held in two separate Arenas at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.
Learn more
Photo Gallery IAW September 2019
You can flip through all the different images from the last IAW Trade show in September 2019, which was attended by 8,400 trade visitors from more than 70 countries.
Photo Gallery
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount until 20 December 2019!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Learn more
Facts and Figures
Trade Visitors
International Exhibitors
> 70
30,000 m²
Full of Retail Articles
IAW Trade Fair News


Find more useful information here