Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!
The program offers insights into e-commerce, retail promotions and retailing trends.
You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Guido Korn has been a regular visitor to the IAW since the very first International Trade Fair for Retail Promotions and Imports in 2005. Guido, who is celebrating 20 years since his company Centershop was founded, is always looking out for strong selling trend-led and seasonal merchandise. In this interview he explains why the IAW is so good for this purpose and why his company is so keen to be ...