International Trade Fair for Retail Promotions and Imports
28 February - 2 March 2023
The IAW fair opens in

Welcome back in September 2021: relaunch of the IAW Trade Fair in Cologne from September 14 - 16, 2021

Dear exhibitors and visitors, dear IAW friends,

There is good news to share: we will be able to bring back the IAW as the major event for the retail trade in September 2021. Due to the current opening plans for events, the lower infection rates and the ongoing vaccine campaign throughout Europe combined with available test capacities we are very optimistic that we can ensure safe conditions to attend the show.

It goes without saying that this event will be based on all standards and regulations the German government and local authorities require to fulfill. (e.g. wider aisles, distance keeping, hygienic standards, wearing of face masks etc.)

The entire IAW team is more than happy to see you back in Cologne and get everything in line for the meeting of the retail trade.

All relevant information for exhibitors and visitors will be provided shortly. Stand allocation for halls 6 and 9 has already begun, if you would like to join, please send a message to The ticketshop will be open for ticket booking around the end of July.

Simply sign up for the newsletter, so you are always up to date. Thank you for your understanding!

IAW showcasing the future of retail

New perspectives for the retail sector at the 34th edition of the leading trade fair for orders of products for retail promotions – from 28th February to 2nd March in Cologne

The upcoming IAW Spring Fair will confirm the optimism of all those who think the trade is facing a positive future. The event offers ideas on how to boost turnover and attract new customers. From 28th February to 2nd March 2023 approx. 300 exhibitors will occupy a display area of over 30,000 m² in Halls 6 and 9 at the Cologne Exhibition Centre. They will inspire buyers with a display that is compact and accessible, yet covers everything they are looking for.

Go to the press release

Even more Trends and Inspiration

Everything under one roof: the 33rd IAW trade fair from 6 to 8 September in Cologne brings together everything that is now generating sales in the retail sector

Over 50 exhibitors will be celebrating a premiere at this IAW. For visitors this means even more new products, even more fresh ideas, even more turnover.
Whether it's fashion, health, technical appliances, sweets, beverages and much more - don't miss out on any trend!

Our Preview will inspire every buyer...

Go to the preview

Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).

For more information or questions about the products, please contact the exhibitor directly.

Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.

For more information or questions about the products, please contact the exhibitor directly.

IAW Trade Fair - Best Deals in Retail- explore more than 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups.

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video

Early Booking Discount & Booth Calculator

Secure your stand space now and save 10% Early Booking Discount by 20.12.2022!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!


Do you know about our forum for trade fair visitors and exhibitors? You can attend the events held in two separate Arenas at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.

Photo Gallery IAW September 2022

You can flip through all the different images from the last IAW Trade show in September 2022, which was attended by 5,000 trade visitors from nearly 66 countries.

Double the best deals

In Spring 2023, the Asia-Pacific Sourcing is held parallel to the International Trade Fair for Retail Promotions and Imports (IAW) in halls 7 and 8.

The fact that both trade fairs are scheduled on the same days means for you the visitors:

Even more exhibitors, even more offers, even more partners and really good deals.

Facts and Figures
Trade Visitors
International Exhibitors
> 70
30,000 m²
Full of Retail Articles
IAW Trade Fair News


Find more useful information here