International Trade Fair for Retail Promotions and Imports
14. - 16. September 2021
The IAW fair opens in
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Hours
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Welcome back in September 2021: relaunch of the IAW Trade Fair in Cologne from September 14 - 16, 2021

Dear exhibitors and visitors, dear IAW friends,

There is good news to share: we will be able to bring back the IAW as the major event for the retail trade in September 2021. Due to the current opening plans for events, the lower infection rates and the ongoing vaccine campaign throughout Europe combined with available test capacities we are very optimistic that we can ensure safe conditions to attend the show.

It goes without saying that this event will be based on all standards and regulations the German government and local authorities require to fulfill. (e.g. wider aisles, distance keeping, hygienic standards, wearing of face masks etc.)

The entire IAW team is more than happy to see you back in Cologne and get everything in line for the meeting of the retail trade.

All relevant information for exhibitors and visitors will be provided shortly. Stand allocation for halls 6 and 9 has already begun, if you would like to join, please send a message to team@iaw-messe.net. The ticketshop will be open for ticket booking around the end of July.

Simply sign up for the newsletter, so you are always up to date. Thank you for your understanding!

Planned relaunch of IAW in March 2021 in Cologne postponed

Following extensive discussions with many long-standing exhibitors and partners of the IAW – International Trade Fair for Retail Promotions and Imports – the organizers Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH have decided to hold the next event in April/May 2021.

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Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks (Action starts again in april 2021).

For more information or questions about the products, please contact the exhibitor directly.

Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.

For more information or questions about the products, please contact the exhibitor directly.

9,000 trade visitors, 350 international exhibitors, 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne in halls 6 and 9. The International Promotional Goods and Import Fair (IAW-Fair) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video

Early Booking Discount & Booth Calculator

Secure your stand space now and save 10% Early Booking Discount by 07.07.2021!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!

Forum

Do you know about our forum for trade fair visitors and exhibitors? You can attend the events held in two separate Arenas at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.

Photo Gallery IAW September 2019

You can flip through all the different images from the last IAW Trade show in September 2019, which was attended by 8,400 trade visitors from more than 70 countries.

Facts and Figures
9,000
Trade Visitors
350
International Exhibitors
> 70
Countries
30,000 m²
Full of Retail Articles
IAW Trade Fair News

IAW-Newsletter

Find more useful information here