Welcome to the IAW Trade Fair
We are your leading platform for promotional and imported goods. As an event that takes place twice a year, we attract around 6,000 trade visitors from a wide range of retail sectors and around 80 countries. Over 300 international exhibitors from almost 30 countries present themselves on our 30,000 m² of exhibition space. The IAW trade fair in Cologne is the ultimate meeting place to discover the latest trends and products in the world of retail.
The countdown is on:
News from the IAW Trade Fair
New impetus for the retail sector: The 40th IAW trade fair closes with positive results
New impetus for the retail sector: The 40th IAW trade fair closes with positive results When innovative exhibitors showcase [...]
Private labeling – uniqueness leads to business success
The retail world is currently undergoing some changes: where reselling used to dominate the market, private labels are now [...]
A sector caught between competing global forces: what is the state of the retail industry in Germany?
German retailing is currently undergoing a period of readjustment. Challenges arising from the COVID-19 pandemic and global supply chain [...]
With a strong line-up of exhibitors and an exciting program: the 40th IAW trade fair looks forward to welcoming visitors
For the 40th time the International Trade Fair for Retail Promotions and Imports (IAW) is showcasing itself as a leading [...]
The IAW gets off to a flying start in its 40th edition
Retail’s leading trade fair is opening its doors once more: from 24 to 26 March 2026 the 40th anniversary edition [...]
The 39th IAW trade fair closes with great deals and positive results
When unlimited product diversity meets attractive prices, a trade fair becomes a real source of added value. From 2 to [...]
