IAW Trendseller Product Award for new MP5 player


The handy Prixton MP5 player is going to be a Christmas sales hit – that’s the view of the jury for the IAW Product Award, and that’s why they have given this product the TRENDSELLER Award. The prize was officially awarded today at the International Trade Fair for Promotional Products in Cologne. What most impressed the jury, made up of Cologne-based retail expert Ulrich Eggert and other leading figures from commerce, the media and advertising, is the versatility of this device. Measuring a mere 15 x 11 centimetres, the Prixton MP5 can play MP3 files and MPEG-4 file formats. It has a 3.5” TFT display, which shows still images and videos at a high resolution. DVB-T signals can also be received via the integral antenna, turning the device into a mobile TV set. It plays music files, of course, but it can also be used as a voice recorder, and has a function for displaying ebooks. The device is powered by a rechargeable Li-Ion battery, features integral speakers and weighs 700 grams. It is supplied complete with earphone and charger. The Prixton MP5 is distributed to the trade by Skyron Electronics GmbH, based in Willich, and sells for a recommended retail price of € 99.00. Further information can be found on the Skyron website at: www.skyronelectronics.de

The second prize went to a portable table made by European Art Waves in the USA. The table can be carried in a small shoulder bag, and is nothing like the typical folding camping table. The legs are screwed together and inserted into sockets on the underside of the table top, which functions on the principle of a slatted roll-top. Elegant and sturdy, the table is made from environment-friendly materials, can be assembled very quickly, and is available in a wide choice of formats and colours – just the thing for the next picnic in the country or on the apartment balcony. Further information is available from: www.europeanartwaves.com

The third prize went to the Dr. Fizzio cold therapy device and cosmetic aid. This handy item is ideal for cooling the skin after an insect sting, for example. Dr. Fizzio makes an excellent travelling companion, as ice cubes or cold packs can be difficult to get when you are on the move. Dr. Fizzio also has a useful cosmetic effect: it refreshes and tones facial skin without causing make-up to run. The device is marketed through INTER-Trade XXL KG in Wardenburg. Further information is available at: www.ito-electronics.de

This was the seventh time that the TRENDSELLER Award, regarded as the Oscar of retailing, has been presented. Many other attractive products for all sectors of retailing can be seen at the International Trade Fair for Promotional Products in Cologne. This trade show is the largest and most important event for promotional items and trend-led products in Germany. More than 200 exhibitors from all over the world will be presenting their latest offerings to trade visitors up to and including Thursday. Further information can be found at: www.iaw-messe.de

Contact person for the press:
Kerstin Manke
Project Manager
Tel. +49 (0) 5721/99 308 98
Fax +49 (0) 5721/99 308 99
Email: manke@iaw-messe.de

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