IAW anniversary event to open shortly – Maximum diversity in every segment


The 30th International Trade Fair for Retail Promotions and Imports (IAW) is taking place from 18-20 September in Halls 6 and 9 of the Cologne exhibition centre. The anniversary is a good reason to celebrate this event, but it is not the main reason why trade visitors from across the globe will flock to the city. The popularity of this trade show is largely due to its amazingly diverse array of products in every segment. Over the years, diversity has become a byword for this trade show, which embraces every product segment. This has further consolidated the reputation of the IAW. It has become the “place to be”, attracting approx. 350 exhibitors, importers and manufacturers from throughout Germany, Europe and across the world. Buyers welcome the IAW as an opportunity to source and buy optimally priced merchandise in every product segment there and then. The event also features two important platforms: over a three-day period the IAW Trendforum and the E-Commerce Arena both offer valuable insights and information with workshops and expert talks held by top professionals on various topics ranging from High Street trading to multichannel marketing and the rapidly expanding online shopping sector. In fact, an additional display zone, the “e-commerce quarter”, has been dedicated to online trade. Another highlight will be the first ever “merchantday meetup” on 18 September from 6 pm at the IAW site. At this event IAW visitors keen to find out more can hear further interesting talks and benefit from some great networking opportunities – at no extra cost. If you are interested in finding out more, visit our Facebook page:
Visitors can also benefit from a comprehensive supporting program with the character of a high-quality congress, which will be rounded off by the presentation of the IAW Trendseller Product Awards celebrating commercially promising trend-led products. Trade visitors and exhibitors frequently express their surprise at the tremendous potential provided by the IAW for networking and spin-off benefits. Given the unique constellation of exhibitors and players from every segment of the trade and all the different countries of origin, such spin-off effects are not really a surprise. The International Trade Fair for Retail Promotions and Imports (IAW) appeals due to its optimal diversity across every distribution channel. On the occasion of its 30th anniversary, the IAW will exude confidence and optimism – a positive mood that will shared by the exhibitors and resonate with visitors.
For further details and registration for free admission tickets, please visit www.iaw-messe.de.

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