27th IAW Trade Fair in February a barometer for the retail industry

06.11.2017

The International Trade Fair for Retail Promotions and Imports (IAW) has long made a name for itself as Europe‘s leading event for ordering impulse-purchase products and trendsetting items and will now take place for the 27th time. Running from 27 February (Tuesday) to 1 March (Thursday) 2018, this spring edition of the event will be located in Halls 11.1 and 11.2 at the Cologne Exhibition Center. A total of more than 350 exhibitors from all over the world are expected, including producers, importers and wholesalers.
The international exhibitors will come together with approx. 9,000 trade visitors, in particular buyers from the wholesale, retail and online business sectors. A special feature of the IAW is its wide range of products for all retail segments, including toys, garden products, decorative items, gifts, household goods, hardware, cosmetics, food and much more. The trade fair also offers a broad range of items for the private label sector.
Maximum variety at the IAW will be offered not only by the exhibitors, but also by the supporting program. Visitors to the spring edition of the event can thus look forward to a host of talks and presentations focusing on current issues in e-commerce and marketing. The speakers invited to the International Trade Fair for Retail Promotions and Imports are recognized experts in the field, all ready to share their authentic and realistic insights. Presentation of the highly regarded IAW Trendseller Product Award will be another highlight, with a jury selecting the best and most promising trend-led products from among all those showcased at the fair. The winning product has the potential to become an absolute bestseller in 2018.
With the world of trendsetting items and impulse-purchase products coming together at the IAW in Cologne for three days in the coming spring, there is no doubt that the event will serve as a barometer for the industry. This is one of the reasons why the IAW recommends that anyone interested in becoming an exhibitor should register quickly in order to secure stand space at the fair.
For further information about the IAW, registration documents and free admission tickets for trade visitors: visit the website at www.iaw-messe.de.

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