27th IAW opening in a few days: One trade show covering every aspect of retailing

22.02.2018

The opening of the 27th International Trade Fair for Retail Promotions and Imports is only a few days away. Taking place from 27.02. – 01.03.2018 in Halls 11.1 and 11.2 of the Cologne exhibition centre, the IAW is Europe’s biggest trade fair for orders of promotional products and favourably priced top-selling merchandise. As in the past, the trade fair will again showcase products from every segment at excellent prices, highlight the season’s trend-sellers and offer a high-calibre supporting program.

Every metre of stand space has been booked. Around 350 dealers, manufacturers and importers from across the world are coming to the IAW, where they will welcome some 9,000 trade visitors, most of them buyers from the online, retail or wholesale trade. During the trade show buyers can actually place their orders directly at the stands and thus benefit from the special trade show bargains offered by the exhibitors. Covering a total display area of approx. 30,000 m², the IAW features everything suppliers have to offer: health and beauty care, cosmetics, food, toys and games, hardware and household goods, gardening tools and products, gift items, plants, own brands and more besides.

This year’s IAW Spring Fair will be focusing on e-commerce, thus attracting numerous new exhibitors from the electronics sector. The theme of e-commerce will also be addressed in the excellent program of talks, which trade visitors are entitled to attend free of charge. Of course, there will also be talks held by professionals on other key issues such as stationary trade and trading on different marketplaces. Finally, the presentation ceremony for the IAW Trendseller Product Award, which highlights the most interesting and commercially promising products of the season, will attract keen interest both during and after the trade show.

Trade visitors can register and apply for free admission tickets at www.iaw-messe.de.

 

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