The best and biggest IAW Autumn Fair starts soon

13.09.2017

The exhibitors and trade visitors at the International Trade Fair for Retail Promotions and Imports (IAW) in Cologne from 20-22 September 2017 will experience the biggest ever IAW Autumn Fair. The number of companies exhibiting at the event is nearly 10 % up on the previous Autumn Fair held last September. So far some 340 manufacturers, importers and wholesalers from a host of countries have registered to showcase bargain-priced promotional products, big-sellers and innovative trend-setters in every product segment on a total display area of 28,000 m² in Halls 6 and 9 on the Cologne Exhibition Grounds. Yet again, the event will live up to its claim of offering the “Best Deals In Retail”.

As in the past, the IAW will once again feature a fascinating and exciting supporting program which provides trade visitors and exhibitors alike with topical information and professional insights from across the sector. Two platforms will be used for talks and presentations (all free of charge) on important fields such as e-commerce and future-oriented strategies for the brick-and-mortar trade. Another highlight will be the IAW TRENDSELLER PRODUCT AWARD. This highly acclaimed event serves as an effective barometer indicating the potential sales success of the prize-winning products.

The International Trade Fair for Retail Promotions and Imports is Europe’s biggest event for orders in every product segment and area of the trade. The organizers expect around 9,000 trade visitors from all over the world to attend the IAW, which is taking place for the 26th time. Due to a parallel event taking place at the same time the IAW has been rescheduled for this year and will run from Wednesday to Friday. For more information and free tickets go to: www.iaw-messe.de.

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