Let the celebrations begin! 25th IAW marks 10% growth in exhibitor numbers


In a few days the International Trade Fair for Retail Promotions and Imports – held from 7–9 March 2017 ‒ will open for the 25th time in Halls 6 and 9 of the Cologne exhibition venue. Visitors can look forward to a huge range of exhibits, some genuine innovations and several interesting highlights.

With the number of exhibitors from across the globe exceeding 350 for the first time – including new exhibitors from Europe, Asia and America – the IAW will now occupy a total display area of 29,000 m². This is also a record for the international showcase where buyers can place orders for bargain-priced promotional and trend-led merchandise from every product category.
On each of the three days of the trade fair the Trendforum will host interesting talks from experts in this sector. As always, the first day features the presentation of the IAW TRENDSELLER PRODUCT AWARD, but this time visitors will also benefit from the expertise of top speakers addressing interesting topics in the new E-Commerce Arena launched by restposten.de. Another new element in the event program will be a series of practical workshops. Participants must register beforehand in order to benefit from the exclusive know-how on offer.
Another piece of good news is that the 25th IAW will continue its successful cooperation with Asia-Pacific Sourcing, a key trade event which will guarantee many more potential buyers and networking partners from Asia and also generate business synergies.
The International Trade Fair for Retail Promotions and Imports is Europe’s biggest platform for orders in every retail segment. Only professional visitors are permitted admission to the trade fair and more than 9,000 of them are expected from many different countries. Complimentary admission tickets can be ordered online from:

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