IAW is welcoming the world of retail for the 29th time


The 29th International Trade Fair for Retail Promotions and Imports (IAW) will be taking place in the Cologne Exhibition Halls 10.1 and 10.2. The entire industry will meet at the Rhine, with around 350 exhibitors from all over the world welcoming trade visitors from wholesale, retail and online shops from 25 to 27 February.
The commitment to „maximum diversity“ in particular characterizes Europe‘s largest trade fair for top buyers, resulting for example in the outstanding variety of products. No product segment is left out, no new trends are ignored, visitors will find precisely those fast-moving products to speed up sales in the coming half-year at the upcoming IAW.
The large supporting programme at the trade fair is also diverse. The „e-commerce quarter“ including the E-Commerce Arena by RESTPOSTEN.de is dedicated to all aspects of digital commerce with workshops and lectures and the Trendforum addresses brick and mortar retail and multi-channel marketing issues. The presentation of the newly designed IAW Trendseller Product Award will also be held here. Which products can convince the jury of their chances of success this time?
In addition, every visitor or exhibitor brings with it a uniqueness that guarantees „maximum diversity“ here as well and synergy effects and networking are inevitable. This advantage will be even greater this time as the „Asia-Pacific Sourcing“, the trade fair for leisure, tools, and the garden from the Far East, is cooperating with a parallel trade fair, which allows both groups of visitors to enter the other trade fair free of charge.
The 29th International Trade Fair for Retail Promotions and Imports has once again met the demands of retail in all areas and is looking forward to great interest.
More information at www.iaw-messe.de.

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