Cologne also to host the 6th IAW – International Trade Fair for Promotional Products
Autumn Fair will see a further increase in the display area allocated to the event
Upcoming Spring Fair set to break the record for the number of exhibitors
This year’s autumn showing of IAW – International Trade Fair for Promotional Products will take place from 19 to 21 September at the Cologne Exhibition Grounds. Demand for an increasing number of stands has necessitated a bigger display area, so the event will be moving to Hall 4, where 28,000 sq.m. have been allocated to the IAW. This move will benefit both visitors and exhibitors. The spring event – the International Trade Fair for Promotional Products is held twice a year – will soon be opening its gates.
From 14 to 16 March the 5th IAW will be showcasing promotional products and trends predicted to be the hits of the coming season. Although this is the first time that the Cologne Exhibition Grounds will host the event, the response has been tremendous. More than 250 of Europe’s biggest manufacturers and importers will fill Hall 6 with a sensational array of products from food and drink, sports and leisure wear, cosmetics, jewellery, toys and household goods to office supplies, electronic goods, small items of furniture, textiles, flowers, gardening products, pet supplies and hardware. The scope is incredible. With 16 % more exhibitors takingpart this time compared with the last event can expect to find an even bigger selection to choose from than at previous shows. In short, the IAW is certainly living up to its reputation as Germany’s biggest trade fair for promotional products. Buyers from consumer markets, discount stores and supermarkets, as well as buyers’ organizations, mail order companies, furniture and DIY stores will not only find great ideas for their seasonal promotions – they can also order the products immediately.
For further information please visit http://www.iaw-messe.de/