Valuable contacts and stimulating retail topics: participants draw a positive conclusion afterthe 36th IAW Trade Fair in Cologne
The 36th International Trade Fair for Retail Promotions and Imports (IAW) came to highly successful conclusion after three days full of lively discussions, exciting programme highlights and a wide range of products presented by 285 exhibitors from 26 countries, including 50 fi rst-time exhibitors from 16 countries. „Although the consumer climate in Germany is creating […]
These are the top 5 topics in the B2B purchasing of the future
Author: Viktoria Grimm, Project Manager at ECC KÖLN B2B commerce is facing a variety of challenges: increasing customer demands, the use of artificial intelligence and the relevance of sustainability are just some of the issues that are putting the sector under pressure. This makes it all the more important for companies to prepare for future […]
Crisis mode – opportunity mode. A look at retailing and consumers under pressure.
Author: Dr. Ralf Deckers, Head of Department at IFH KÖLN, the Cologne-based institute for research into the retail industry How retailers can emerge from the crisis with new approaches and fresh momentum. According to the German Language Society (GfdS) in Wiesbaden, “crisis mode” is the word of the year 2023. And let’s be honest, it […]
36th International Trade Fair for Retail Promotions and Imports takes place in Cologne early March! Springtime stimulus for retailers: the upcoming IAW Trade Fair offers attractive new strategies
The past three years have been a period of great uncertainty for retailers and their sales channels. Withits exhibitors the 36th International Trade Fair for Retail Promotions and Imports, which is taking placefrom 4 to 6 March 2024, will offer solutions to this uncertainty, offering retailers the sales and newaggressively priced articles they need to […]
More exhibitors, top visitor numbers, more great ideas: IAW celebrates a highly successful autumn trade show
The 35th International Trade Fair for Retail Promotions and Imports (IAW) in Cologne has concluded with top visitor numbers. Almost 5,000 purchasers from around 66 countries highlighted the international character of this multi-channel platform, and provided the exhibitors with strong sales. With 290 suppliers (four per cent more than in spring 2023) from 24 countries, […]
IAW Trade Fair in Cologne launches Best Deals in Retail with increased exhibitor numbers
The 35th IAW trade show starts in Cologne on 5 September 2023. At the multichannel platform forthe retail trade, purchasers will until 7 September be stocking up on value-for-money goods for thecoming season and their upcoming Christmas business. On around 30,000 m² in Halls 6 and 9, no fewer than 290 exhibitors (spring 2023: 277 […]
IAW Fair brings Best Deals in Retail to Cologne
Purchasers from all retail sectors will find affordable products for the coming season at Europe‘s leading trade show for ordering promotional goods and import articles The 35th IAW trade show welcomes visitors to Cologne with the Best Deals in Retail. From 5 – 7 September 2023, around 300 exhibitors from more than 20 countries will […]
Increased attendance at the IAW a good sign for the coming season
• Visitor numbers at the Spring Fair increased to more than 6000 traders• Healthy number of exhibitors: 50 newcomers showcased promising new products• Organizers declare: „Everyone could sense the new optimism shared across thetrade.“ Attendance at the 34th International Trade Fair for Retail Promotions and Imports (IAW) almost reached the visitor numbers achieved before the […]
IAW showcasing the future of retail
New perspectives for the retail sector at the 34th edition of the leading trade fair for orders of products for retail promotions – from 28th February to 2nd March in Cologne The upcoming IAW Spring Fair will confirm the optimism of all those who think the trade is facing apositive future. The event offers ideas […]
Environment-friendly products the focus of the 33rd IAW
• 60 new exhibitors generated additional interest – and sales• 5000 trade visitors were able to extend their product range and profit potential• Trade fair organizer Zimmermann stresses: no contradiction between sustainability and low prices The presence of 60 new exhibitors at the 33rd International Trade Fair for Retail Promotions and Imports (IAW) in Cologne […]
