Inspiration, great offers, know-how: a highly productive 37th IAW trade fair concludes in Cologne
A refreshing experience for visitors, irresistible trade fair opportunities and a host of new contacts: in its 37th edition the International Trade Fair for Retail Promotions and Imports (IAW) once again showcased its ability to build bridges between a diversity of players in global retail. With modern branding and new exhibition features, the 37th IAW […]
Early in September the 37th IAW Trade Fair opens its doors tovisitors from all over the world
A new edition with fresh branding: the 37th International Trade Fair for Retail Promotionsand Im-ports (IAW) will be taking place in Cologne from 3 to 5 September 2024 with aconsistently high level of exhibitor participation. Since 2004 the trade show has broughttogether a wide range of international exhibitors with over 6,000 trade visitors from all […]
Made in China – about international supply chains and alternative sourcing
Author: Konrad Schröter, Freelance journalist, Leipzig From children’s toys via coffee machines to jeans: “Made in China” is ever-present. The “Made in China” label, often associated with cheap and low-quality products, illustrates the development of a globalised world. Where does China’s economic power come from? What impact does China have on the global economy? Where […]
Developing strategies to combat unfair competition
Author: Konrad Schröter, Freelance journalist, Leipzig Co-author: Martina Schimmel, Managing Director zentrada, Würzburg How Chinese online platforms are affecting European retailing, and what steps the policymakers need to take. If you enter “Purchase jogging trousers” into Google, the first two hits are from Temu. Enter “Remote-controlled car” and the second-placed hit is Temu once more. […]
The IAW Trade Fair with a fresh look – The 37th edition in Cologne presents itself with a new branding at the beginning of September 2024
A shared vision, a motivated team and boundless creativity: from now on, the IAW Trade Fair will present itself to the retail world and beyond with a new and fresh branding. The first innovation cannot be overlooked: The new logo. It is simple and memorable, immediately recognisable to the eye, and is an adaptation of […]
Valuable contacts and stimulating retail topics: participants draw a positive conclusion afterthe 36th IAW Trade Fair in Cologne
The 36th International Trade Fair for Retail Promotions and Imports (IAW) came to highly successful conclusion after three days full of lively discussions, exciting programme highlights and a wide range of products presented by 285 exhibitors from 26 countries, including 50 fi rst-time exhibitors from 16 countries. „Although the consumer climate in Germany is creating […]
These are the top 5 topics in the B2B purchasing of the future
Author: Viktoria Grimm, Project Manager at ECC KÖLN B2B commerce is facing a variety of challenges: increasing customer demands, the use of artificial intelligence and the relevance of sustainability are just some of the issues that are putting the sector under pressure. This makes it all the more important for companies to prepare for future […]
Crisis mode – opportunity mode. A look at retailing and consumers under pressure.
Author: Dr. Ralf Deckers, Head of Department at IFH KÖLN, the Cologne-based institute for research into the retail industry How retailers can emerge from the crisis with new approaches and fresh momentum. According to the German Language Society (GfdS) in Wiesbaden, “crisis mode” is the word of the year 2023. And let’s be honest, it […]
36th International Trade Fair for Retail Promotions and Imports takes place in Cologne early March! Springtime stimulus for retailers: the upcoming IAW Trade Fair offers attractive new strategies
The past three years have been a period of great uncertainty for retailers and their sales channels. Withits exhibitors the 36th International Trade Fair for Retail Promotions and Imports, which is taking placefrom 4 to 6 March 2024, will offer solutions to this uncertainty, offering retailers the sales and newaggressively priced articles they need to […]
More exhibitors, top visitor numbers, more great ideas: IAW celebrates a highly successful autumn trade show
The 35th International Trade Fair for Retail Promotions and Imports (IAW) in Cologne has concluded with top visitor numbers. Almost 5,000 purchasers from around 66 countries highlighted the international character of this multi-channel platform, and provided the exhibitors with strong sales. With 290 suppliers (four per cent more than in spring 2023) from 24 countries, […]
