Why stationary retailers have to rethink their assortments
In order to survive in the market, stationary retailers will have to become more flexible, be more responsive to the wishes of their customers, change their product ranges more frequently, and stand out from the uniformity of offerings. By Martina Schimmel, zentrada-Manager In recent years, online retailing has significantly changed consumer behavior: Commodities are purchased […]
Performance marketing on websites like Amazon – What’s more profitable, cheap products or expensive ones?
The e-commerce sector is continuing to grow. Hardly any retailers can afford not to be active in this marketplace. And platforms such as Amazon Marketplace in particular make it really easy to offer products for sale. But the marketplaces are highly competitive. When it comes to sourcing new products, many retailers are asking themselves: Is […]
BREAKING NEWS: IAW trade fair in Cologne postponed. New date to be announced shortly
Due to the rapid spread of the coronavirus in Europe and the resulting concerns for the health of exhibitors and visitors, the trade fair management team has decided to postpone the International Trade Fair for Retail Promotions and Imports (IAW), which was scheduled to take place at the Cologne Exhibition Center from 10 to 12 […]
IAW partner from the very start – Where history has been and will be written
The IAW spring fair in March 2020 will be characterized by the momentum of the highly successful 30th event in September 2019. The fact that the IAW has excelled for so many years is due not least to the participation of companies such as the HATEX Group and Osma Werm GmbH, which were among the […]
Shopify, WooCommerce, Jimdo – which is the best shop system
Thanks to intelligent content management systems, creating and running your own online shop is not rocket science. The challenge here is identifying the right online shop system for your requirements. In order to help you make your choice, we compare the three most popular online shop systems here: Shopify, WooCommerce and Jimdo. Before we devote […]
Sourcing for online retailers
Importing from China versus purchasing in the EU – When do these options make sense? “The profit is in the purchase”, this popular trading wisdom is more valid today than it has ever been. Online retailers in particular are in permanent competition over prices. This article demonstrates the advantages and disadvantages of the various purchasing […]
E-commerce, retail’s catalyst!
I had already ventured into the public with the following thesis many years ago: “E-commerce acts as a catalyst, the good guys win more, the bad guys lose faster.” In 2020, the consequences of this thesis are more far-reaching than any expert could have imagined just a few years ago. Every online retailer has at […]
E-commerce 2020 – the 5 most important trends
In 2019, e-commerce generated EUR 69 billion in sales in Germany. A further increase over the previous year, which is not surprising, since e-commerce is on the rise, while stationary trade continues to stagnate. But which e-commerce trends will prevail in 2020? We have the answer! 1. Artificial intelligence for your online shop What sounded […]
E-Commerce Arena and IAW Trendforum with free lectures for small and medium-sized enterprises
The IAW will once again be opening its doors to international retailers and interested visitors in Halls 6 and 9 at the Cologne Exhibition Centre from 10 to 12 March. In addition to the unique selling point of the unrivalled variety of goods, the International Trade Fair for Promotional Products and Imports attracts visitors with […]
Visitor celebrates his own anniversary – and congratulates the IAW on its 30th!
Guido Korn has been a regular visitor to the IAW since the very first International Trade Fair for Retail Promotions and Imports in 2005. Guido, who is celebrating 20 years since his company Centershop was founded, is always looking out for strong selling trend-led and seasonal merchandise. In this interview he explains why the IAW […]
