The most important KPIs for your online store
Henry Ford once said: “Half the money I spend on advertising is wasted, the problem is, I never know which half.” Those who still identify with this quotation today, however, have so far neglected the subject of tracking. There’s no need to worry, though! We’ll tell you how to get the most out of your […]
Influencer marketing in E-commerce: how to use it properly
Influencer marketing has been a big trend in online marketing for several years now. Similar to other online forms of advertising, such as search engine advertising, the target group can be addressed much more precisely and effectively than in classic media such as daily newspapers or television. At the same time, customers can be forwarded […]
E-commerce marketing: 9 helpful strategies
Retailing on the Internet has never been more attractive than it is today. In Germany alone, 50 of the country’s 83 million inhabitants shop online. But if you want to ride the wave of e-commerce success, you need a sophisticated marketing mix. In other words, you need a solid foundation, a marketing strategy that’s watertight, […]
Create a reporting: Data-driven conclusions for your online store
Setting up tracking software only makes sense if the right conclusions for long-term measures can be drawn from it. That’s why we’ll tell you how to build up a meaningful report from the data obtained. In general, a report serves to record findings that have been obtained based on a longer observation. In online marketing, […]
Embedding Google Analytics: E-commerce tracking
E-commerce tracking. When it comes to tracking, Google’s e-commerce tracking tools are now standard. Especially Google Analytics is indispensable in e-commerce if you want to track the relevant data view for your online marketing campaigns. Equally important is Google Search Console as well as Google Tag Manager. What sounds like a lot of effort is […]
Planned relaunch of IAW in March 2021 in Cologne postponed
++ New date to be announced in late January ++ The trade in eager anticipation of the next event The current rate of infection and the restrictive measures to combat the covid 19 pandemic, including the lock-downs imposed world-wide, as well as the unpredictable course of the pandemic, have prompted the decision to postpone the […]
FAQ on clearance items – influencing factors for newcomers and retailers
A set of questions on the subject of clearance items, providing a brief and concise summary of everything that’s important. What actually is a “clearance item”? What does “clearance item” mean? In the area of retail, clearance stocks of goods are generally referred to as clearance items. These items include products that will either be […]
Stocklots, special items and promotional goods – what are the differences?
You’re certain to have heard of the following terms: promotional goods, stocklots and special items. Despite this, the business with these goods is pretty much “hidden”, and takes place under the radar. To provide you with a basic overview and an introduction to this topic, however, in this article, we provide an explanation of the […]
IAW restart in Cologne in March 2021
After a 12-month break the trade fair is set for a triumphant return from 2 – 4 March 2021 Following extensive discussions with many long-standing exhibitors and partners of the IAW – International Trade Fair for Retail Promotions and Imports – the organizers Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH have decided to hold the next event in […]
The effects of Covid-19 on retail
In this article, we provide an outlook of the specific economic developments which will be of importance due to the ubiquitous coronavirus pandemic. This is not a scientific report, but our neutral and personal opinion with which we hope to be able to help and provide some food for thought in the current crisis. The […]
