The true costs of Facebook advertising

Ads on Facebook are the miracle solution for many companies when it comes to digital advertising. The platform itself puts the number of monthly active Facebook users worldwide at around 2.8 billion, without taking into account other platforms of the so-called Meta advertising network, which includes Instagram and WhatsApp, among others. In recent years the […]

Social Commerce

Social commerce is an important component of e-commerce. Shopping via social media is gaining more and more ground and various platforms such as Instagram, Facebook and Tiktok function as interactive catalogues with purchase recommendations. In order to successfully sell products via social media, a well thought-out strategy and, above all, cultivation of the community are […]

Boosting retail sales: 5 useful tips

Achieving a high turnover at the end of the month and so having enough money in the till is the goal of every retailer. But boosting sales is harder than ever these days. Lockdowns in the wake of the Corona crisis, the growing online trade as well as greater competition and last but not least […]

Identifying sustainable products: what to look out for

Sustainability and favourable prices are not necessarily contradictory: in order to achieve a higher level of environmental compatibility and sustainability, you can focus on ecological friendliness in the selection of products, the choice of packaging and many other aspects, and in this way make your own contribution to sustainability. In addition, many customers are now […]