28th IAW in Cologne as a showcase for the entire sector starts with an increased number of exhibitors


The 28th International Trade Fair for Retail Promotions and Imports (IAW) is taking place from 19-21 September with an increased number of exhibitors. A total of around 360 international exhibitors will showcase the latest trend-setting products, promotional products and B2B services on a total display area of 30,000 m² in the Cologne Exhibition Halls 6 and 9. More than 80 exhibitors are taking part in the IAW for the first time. But it is not all “business as usual” because this time Europe’s biggest trade show for retail orders boasts something quite new. The trade is constantly changing from year to year and it is important that the IAW reflects current developments. At a time when digital technology is playing an increasingly important role in retailing, the event will offer a new exhibition category: the e-commerce quarter. In addition to numerous talks including interesting best-practice examples, visitors will be able to meet service and software providers who will be on hand to offer information and advice on how to make businesses fit for the future.

Of course, the IAW will also focus on the conventional bricks-and-mortar trade: manufacturers, wholesalers and importers will be offering merchandise in every product category, including toys and games, hardware and cosmetics, pet food, decorative items, household goods and own brands. Due to this diverse range of products, three days at the International Trade Fair for Retail Promotions and Imports provides an excellent basis for placing orders for the entire six months ahead. On each day of the trade fair there will be a program of talks and panel discussions, crowned by the presentation of the IAW Trendseller Product Award.  This outstanding supporting program is free of charge to visitors and features high-calibre speakers who provide insights into product sourcing and added value for all participants.

The International Trade Fair for Retail Promotions and Imports is the leading event for orders as it brings suppliers and buyers from every segment together, thus creating an excellent showcase for the world of retailing. Everything you need to know, including how to register for free admission tickets, can be found online at www.iaw-messe.de.


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