Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!
The program offers insights into e-commerce, retail promotions and retailing trends.
You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!