International Trade Fair for Retail Promotions and Imports
October 2020
The IAW fair opens in

Dear exhibitors and visitors, dear guests,

The coronavirus COVID-19 has changed our lifes and is still causing severe problems worldwide. However, due to the current positive development throughout Europe we are optimistic that conditions will continue to improve and chances for an IAW event in this autumn are getting more likely. Our main concern is of course the health and safety of all our exhibitors, visitors and guests and also the prospect of a successful trade show for all participants.

We are still very busy with setting up our next event in Cologne, which is scheduled for the first week of October at the moment. The regulations and guidelines from the local government of North-Rhine Westphalia will be available very soon and we hope that we will meet again this autumn. As soon as there is any news, we will inform you immediately on the IAW website and in the IAW newsletter.

Any questions or comments are highly appreciated, we are your disposal and trust in your continuous support. Stay in touch and even more important stay healthy!

Warmest regards from your IAW Team of Nordwestdeutsche Messegesellschaft Bremen-Hannover mbH

New: Latest Topsellers of the IAW exhibitors

We will provide the newest sales offers from our exhibitors on a regular basis, approx every two weeks.

For more information or questions about the products, please contact the exhibitor directly.

9,000 trade visitors, 350 international exhibitors, 30,000 m² of product diversity

Twice a year, the central shop window for buyers from all over Europe opens in Cologne. The International Promotional Goods and Import Fair (IAW-Messe) is launched as the leading international order fair for promotional products, remnants, seasonal impulse articles, trend articles and the volume business. Indispensable for buyers, to be inspired by the maximum variety and to order goods for a whole season. Also for the providers, to address completely new customer groups. IAW Trade Fair - Best Deals in Retail!

Complimentary Ticket for Trade Visitors
IAW Trade Fair Video
Do you know about our forum for trade fair visitors and exhibitors? You can attend the events held in two separate Arenas at the venue and benefit from the interesting program free of charge.

The program offers insights into e-commerce, retail promotions and retailing trends.
Learn more
Photo Gallery IAW September 2019
You can flip through all the different images from the last IAW Trade show in September 2019, which was attended by 8,400 trade visitors from more than 70 countries.
Photo Gallery
Early Booking Discount & Booth Calculator
Secure your stand space now and save 10% Early Booking Discount until 20 December 2019!

You would like to know beforehand how much your stand will cost and how much you can save? Simply use our new stand cost calculator!
Learn more
Facts and Figures
Trade Visitors
International Exhibitors
> 70
30,000 m²
Full of Retail Articles
IAW Trade Fair News


Find more useful information here