These are the top 5 topics in the B2B purchasing of the future

Author: Viktoria Grimm, Project Manager at ECC KÖLN B2B commerce is facing a variety of challenges: increasing customer demands, the use of artificial intelligence and the relevance of sustainability are just some of the issues that are putting the sector under pressure. This makes it all the more important for companies to prepare for future […]

Crisis mode – opportunity mode. A look at retailing and consumers under pressure.

Author: Dr. Ralf Deckers, Head of Department at IFH KÖLN, the Cologne-based institute for research into the retail industry How retailers can emerge from the crisis with new approaches and fresh momentum. According to the German Language Society (GfdS) in Wiesbaden, “crisis mode” is the word of the year 2023. And let’s be honest, it […]

The true costs of Facebook advertising

Ads on Facebook are the miracle solution for many companies when it comes to digital advertising. The platform itself puts the number of monthly active Facebook users worldwide at around 2.8 billion, without taking into account other platforms of the so-called Meta advertising network, which includes Instagram and WhatsApp, among others. In recent years the […]

Social Commerce

Social commerce is an important component of e-commerce. Shopping via social media is gaining more and more ground and various platforms such as Instagram, Facebook and Tiktok function as interactive catalogues with purchase recommendations. In order to successfully sell products via social media, a well thought-out strategy and, above all, cultivation of the community are […]

Boosting retail sales: 5 useful tips

Achieving a high turnover at the end of the month and so having enough money in the till is the goal of every retailer. But boosting sales is harder than ever these days. Lockdowns in the wake of the Corona crisis, the growing online trade as well as greater competition and last but not least […]

Identifying sustainable products: what to look out for

Sustainability and favourable prices are not necessarily contradictory: in order to achieve a higher level of environmental compatibility and sustainability, you can focus on ecological friendliness in the selection of products, the choice of packaging and many other aspects, and in this way make your own contribution to sustainability. In addition, many customers are now […]

The most important KPIs for your online store

Henry Ford once said: “Half the money I spend on advertising is wasted, the problem is, I never know which half.” Those who still identify with this quotation today, however, have so far neglected the subject of tracking. There’s no need to worry, though! We’ll tell you how to get the most out of your […]

Influencer marketing in E-commerce: how to use it properly

Influencer marketing has been a big trend in online marketing for several years now. Similar to other online forms of advertising, such as search engine advertising, the target group can be addressed much more precisely and effectively than in classic media such as daily newspapers or television. At the same time, customers can be forwarded […]

E-commerce marketing: 9 helpful strategies

Retailing on the Internet has never been more attractive than it is today. In Germany alone, 50 of the country’s 83 million inhabitants shop online. But if you want to ride the wave of e-commerce success, you need a sophisticated marketing mix. In other words, you need a solid foundation, a marketing strategy that’s watertight, […]

Create a reporting: Data-driven conclusions for your online store

Setting up tracking software only makes sense if the right conclusions for long-term measures can be drawn from it. That’s why we’ll tell you how to build up a meaningful report from the data obtained. In general, a report serves to record findings that have been obtained based on a longer observation. In online marketing, […]