Sourcing products in person,
directly from the expert.
It's best to hold products in your hands in order to buy them. That's why the IAW is just the right place to source your next bestseller in person. Based on the principle: "A handshake is part of the deal."
6.000
Professional visitors
300+
International exhibitors
30.000 m²
Product variety
Evaluate products directly on site.
Without having held a product in one's hands, it is impossible to pass judgment on its quality and potential. For this reason, there is no way around personally exploring the latest trend products in the trade at the IAW.
Personal contacts are the basis of any success.
Establish new contacts and maintain personal relationships with the largest European wholesalers, suppliers and producers. This can only be done in person and with a handshake!
"One of the most important events in all of Europe. Besides many new contacts, it offers the ideal opportunity to inform our regular customers about news. The charm of an order fair guarantees direct and sustainable success already during the event."
Martin Zienau,
Managing Director @Heuer GmbH
Opening hours
Free permanent ticket for professional visitors
Your contact person
