The E-Commerce Blog: Tips, Trends & Co. – IAW-Trade Fair

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02. – 04. September 2025 (Tue-Thu)
24. – 26. March 2026 (Tue-Thu)

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News from the IAW Trade Fair

These are the top 5 topics in the B2B purchasing of the future

14.02.2024

Crisis mode – opportunity mode. A look at retailing and consumers under pressure.

29.01.2024

36th International Trade Fair for Retail Promotions and Imports takes place in Cologne early March! Springtime stimulus for retailers: the upcoming IAW Trade Fair offers attractive new strategies

11.12.2023

More exhibitors, top visitor numbers, more great ideas: IAW celebrates a highly successful autumn trade show

11.09.2023

IAW Trade Fair in Cologne launches Best Deals in Retail with increased exhibitor numbers

03.09.2023

IAW Fair brings Best Deals in Retail to Cologne

26.07.2023

Increased attendance at the IAW a good sign for the coming season

06.03.2023

IAW showcasing the future of retail

02.02.2023

The true costs of Facebook advertising

01.12.2022

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List of exhibitors

Location Cologne Exhibition