What awaits you in the E-Commerce Arena
Welcome to the E-Commerce Arena, the hotspot for digital business at the IAW trade fair!
The programme is coordinated and hosted by Michael Frontzek (Mi-Commerce) in collaboration with RESTPOSTEN.de as media partner. Experts, entrepreneurs and innovators from the world of online retail come together to discuss the latest trends, strategies and technologies. Combined with the surrounding exhibitors in the e-commerce quarter, this creates a unique platform for knowledge transfer, networking and successful business deals. Immerse yourself in the world of e-commerce and be inspired by exciting talks, workshops and discussions. Join us and help shape the future of online retail!
These are our top speakers
at the IAW March 2026
E-Commerce Arena
The E-Commerce Arena, in partnership with Michael Frontzek, offers a conference-standard supporting programme for digital and brick-and-mortar retail. It covers everything from selling on Amazon and similar platforms, AI in retail, social commerce and various marketplaces to the latest developments in the retail sector. Leading speakers, who usually present at high-cost conferences, will deliver highly engaging workshops and talks – free of charge for all trade fair visitors. Surrounding the Arena stage is the ‘e-commerce quarter’, a dedicated exhibition area that brings together system and service providers for digital retail.
