Our first-time exhibitors at the IAW trade fair in March 2026
We always welcome many new first-time exhibitors who make their debut at the IAW trade fair. We present some of them here.
Handelshaus Aurore Alsen aus Magdeburg
international leading FMCG retailer from Germany
– Active since 1994 with supply contracts: including Metro Group, Transgourmet, Kaufland, discounters, Edeka, Export.
– International top brands with exclusive items from Asia, USA, EU, etc. in confectionery, soft drinks, personal hygiene products:
– Wrigley 5-Gum strip chewing gum with 12 strips, Doublemint with 5 strips
– Wrigley’s Canned Gum and Mints, Mints in metal tins
-Mentos in bags, rolls, tins, sugar-free dragees
– Chupa Chups: Megapop, Magic Gum, Tennis Balls, Bags
– Oreo Wafer Rolls 54g
– Coca-Cola, Fanta, Pepsi Cola
– Listerine, Palmolive, Colgate with quality certificate
Hall 9, Stand B 143
IF WE DON’T HAVE IT, YOU DON’T NEED IT
With over 20 years of experience, PTT Global is a leading direct importer and wholesaler based in the Czech Republic. We supply a comprehensive range of consumer goods to distributors, supermarkets, retailers, and e-shops across Europe. Whether you require bulk orders or retail support, we guarantee competitive prices and stable supply.
Hall 9, Stand B 126
ProDiam Polska Sp. z o.o. has been operating on the market since 2009. We started as a distributor of professional diamond tools and, along with the company’s dynamic growth, gradually expanded our activity to include wholesale distribution of power tools, cordless tools, petrol-powered tools, garden equipment and professional accessories.
Today, we are a reliable business partner for wholesalers, retail chains, tool stores and online sellers in Poland and across Europe. At the same time, we have been actively selling on the Allegro marketplace for many years, which gives us a strong understanding of market realities, product rotation and end-customer expectations.
Our long-standing experience allows us to offer a well-selected assortment, competitive commercial conditions and a flexible approach to cooperation. We supply both regular product lines and clearance stocks, end-of-line items and surplus goods, ideal for further resale.
Hall 6, Stand B 23
Kobayashi Healthcare Europe specialises in consumer wellness brands, providing innovative products that solve everyday health and wellness challenges. With a strong global presence, our brands are loved worldwide, bringing renowned Japanese precision and quality to the European market.
Our Brands
•HotHands: Market leader in both the US and Japan, HotHands delivers single-use, air-activated warmers for hands and feet, a must-have for outdoor, travel, and seasonal retail.
•Kool ’n’ Soothe: Japan’s leading cooling gel sheet, offering relief for migraines and headaches.
Visit us in Hall 9 Stand No. A113 to discover how our products can strengthen your health and wellness category.
Hall 9, Stand A 113
We are a bakery near Chemnitz in Saxony.
We still make our round butter cookies ourselves using traditional methods. Most of the production and packaging is done by hand. They are baked according to Grandma’s recipe and individually printed with food coloring according to your wishes. There are (almost) no limits to the choice of design. This allows us to create personalized gifts for your anniversary or upcoming corporate event, as well as unique giveaways tailored to your company.
Hall 9, Stand A 148
Distream OÜ is an international B2B wholesaler and distribution partner specializing in trading card games (TCG), toys, collectibles, gaming products, and consumer electronics. Based in Tallinn, Estonia, the company offers fast global shipping, flexible logistics solutions, and a carefully curated product range to support retailers and distributors worldwide.
With over a decade of market experience and a strong global network, Distream OÜ provides reliable supply solutions that help businesses grow and succeed. Its strategically located 3PL warehouse in Tallinn features clean, climate-controlled storage and direct access to major carriers, ensuring fast and secure worldwide deliveries.
Distream OÜ specializes in TCG, figurines, and sports cards, and is the official distributor of OHKU Blind Boxes and Pantasy Blocks in the Baltic region.
Hall 6, Stand A 48
4SELLERS is a leading provider of software solutions for digital commerce. Its powerful, modular platform is based on Microsoft Dynamics 365 Business Central and enables companies to efficiently manage and scale their sales processes across online marketplaces, webshops, and additional sales channels.
From centralized product data management and automated order and inventory workflows to intelligent pricing and shipping management, 4SELLERS delivers a comprehensive ERP and commerce solution for retailers and brands. The platform focuses on automation, transparency, and sustainable growth – allowing businesses to concentrate on what matters most: selling their products successfully.
Hall 6, Stand F 43
Asahome was founded in 2003
At present, we are a leading Polish supplier of home, garden and car articles made of plastic, metal, wood, as well as textile and decorative products as well as seasonal.
Initially, under another name, the company was focused on retail sales – both on the Internet and on the stationary. During this period, we gained trade experience and recognized the needs of both retail and wholesale customers.
Over time, we have established contacts with smaller and larger foreign Recipients and then the company profile changed into wholesale, mainly focused on the export of products manufactured by polish producers.
Starting from 2009, we have focused exclusively on wholesale to foreign Customers by offering them the products they were looking for at the same time, successively increasing our offer with new items and new Suppliers..
At present, Asahome operates as a Trading Agency dealing in the sale of all kinds of articles necessary in every home and its surroundings. All our products come from polish manufacturers. We do not import from widely understood Far East.
Hall 6, Stand E 58
Wholesalers of Cosmetics, Personal Care and Perfumes based in Portugal working with many of the top European and American brands available in the market
Hall 9, Stand A 127
New Future CleanUP is an international manufacturer and solution partner specialized in innovative VEGAN and CRUELTY-FREE laundry and household cleaning products.
Our modern production facility is located in Istanbul, Türkiye (European side), ensuring efficient production and fast logistics access.
Our product portfolio includes scent booster beads as well as a comprehensive range of natural cleaning products suitable for general household use and baby-safe applications. We manufacture laundry cleaners, fabric softeners, kitchen cleaners, multi-purpose cleaners, and stain removers.
Our natural product lines are plant-based and developed under a Free From Harmful Chemicals approach. Formulations are SLES-free (Sodium Lauryl Ether Sulfate), paraben-free, alcohol-free, and allergen-free, designed to meet international safety, quality, and sustainability expectations.
All products are developed without animal-derived ingredients and without animal testing, aligned with ethical consumer trends and international market requirements.
Hall 9, Stand A 116
We are XMBO Trading, for more than 25 years one of Europe’s leading wholesalers in clearances and stocklots. We supply thousands of resellers from the smaller on- and offline stores to the largest chainstores around the world.
We offer branded and non-branded consumer products with discounts from 75% to 98%. This can be sports, home & Garden, electronics, gadgets, beauty products, office supplies, textiles, anything really. All products in stock, we are not brokers but have our stock in our 15.000m2 warehouses ready for immediate delivery.
We have been growing exponentially and until now have remained under the radar as much as possible. However we want to offer our stocklots to a wider audience of resellers.
Hall 6, Stand C 24
Over 25 years of experience, the uniqueness of traditional craftsmanship, and the perfect precision of modern technology.
WHO WE ARE
Craftsmanship and technology – combining tradition with modernity
We have been passionate about glassmaking for over 25 years, constantly perfecting the process of handcrafted glass production. We also offer machine production – we have our own technological facilities. Collaborating with clients from around the world has allowed us to create a wide range of products of the highest quality.
Uniqueness and perfection
Handcrafted glass production is a human touch and breath, the precision of every movement, and the uniqueness of form. Machine production guarantees perfect repeatability and perfect shape reproduction. For a quarter of a century, we have been perfecting the tradition of glassmaking, which is our pride and family passion. We also offer machine production, allowing us to create series numbering thousands of pieces.
Hall 6, Stand D 51
Clean Trade NKH GmbH is a newly established company based in Löwenberger Land, created as part of a strategic expansion into Western European markets. We operate our own warehouse and business infrastructure in Germany, ensuring efficient logistics and reliable supply processes.
Our core business is the manufacture of household chemicals for private label projects as well as under our own brands. The product portfolio includes laundry gels, washing powders, laundry capsules and dishwasher capsules. We provide comprehensive end-to-end private label solutions – from formulation development and packaging to labelling, regulatory compliance, serial production and distribution.
Our team brings many years of experience in the development, production and commercialisation of household chemicals for the European market. We offer high volume flexibility, from pilot batches to scalable large-volume production, while maintaining consistent quality and stable production batches.
In addition to private label manufacturing, we develop and manage our own brands, including DAAK, Velusso, PASSION Gold and Pollena 2000, which are successfully positioned in the market.
Production is carried out in accordance with REACH and CLP regulations, and the site is BRC certified. As a reliable and flexible B2B partner, we meet the requirements of German and international retail chains.
Hall 9, Stand A 133
Insolitum Global GmbH, founded in 2025 in Gladbeck, is an agile company specializing in the development and implementation of exceptional products.
With our analog and mechanical eesy-passwordgenerator, you can protect your passwords in a simple way. At the same time, the eesy-passwordgenerator exceeds the minimum requirements for a strong password according to the BSI*.
Manage, generate, secure, and change your passwords with just one tool.
If desired, we can personalize the eesy-passwordgenerator with your company logo.
Developed and manufactured in Germany.
Hall 6, Stand E 42
The Milit Group is a long-established manufacturer of high-quality cleaning and laundry products for households, various industrial sectors, and the automotive industry. With experts boasting years of experience and a focus on innovation, the company offers a wide range of products that are both environmentally friendly and highly effective. Thanks to the careful selection of raw materials and modern production processes, the Milit Group guarantees high quality that meets the needs of both individuals and professionals. We continuously strive to improve our products and services to provide customers with the best possible results in every application.
VALUES
We are committed to the values of quality, sustainability, and responsibility. We believe that the production of cleaning and laundry products should contribute to a cleaner and healthier world, which is why we place great emphasis on using high-quality raw materials and traditional formulas. Our products are designed to be effective and safe to use in both household and industrial settings, without harming the environment. The Milit Group values its customers and continuously strives for innovations that reflect their needs and expectations. Our goal is not only to offer exceptional quality but also to contribute to a sustainable future for everyone.
VISION
The Milit Group’s vision is to become a leading manufacturer of cleaning and laundry products, combining tradition with innovation to offer high-quality and safe products.
EXPERIENCE
Our mission is to leverage decades of expertise and the experience of our specialists to develop formulas that are not only effective but also environmentally friendly and safe for consumers. With a focus on traditional and proven methods as well as modern technologies, we ensure consistent quality and reliability. The Milit Group is committed to being a trusted business partner that meets deadlines and provides solutions that meet customer needs.
SAFETY
Our products are synonymous with safety, trust, and quality, making us the first choice for anyone seeking a reliable supplier of cleaning products.
Hall 9, Stand A 142
BAXTAN is a modern wholesale supplier operating in the FMCG sector, specializing in the distribution of household chemicals, cosmetics, hygiene products, and food items. We work exclusively with business customers, providing a wide range of goods for retail stores, wholesalers, trade chains, and international partners.
We offer professional service, competitive cooperation terms, and efficient logistics, supporting our clients in growth and reliable supply solutions.
Hall 9, Stand E 135
At DSL, we believe the small things make the biggest difference. A tool that helps you finish the job. A fragrance that lifts your mood. A suitcase that’s ready for adventure. A set of Christmas lights that turns a house into a home. For over 40 years, we’ve been passionate about bringing products into people’s lives that are useful, affordable, and inspiring.
Hall 6, Stand D 30
ARLI GmbH is a German manufacturer and wholesaler with more than 18 years of industry experience. As an owner-managed company, we focus on practical product solutions that combine functionality, efficiency, and strong price-performance positioning.
With a broad and continuously expanding product portfolio, we supply wholesalers, retailers, and the DIY market both nationally and internationally. Our range includes installation technology, DIY products, TV & satellite accessories, network technology, electrical accessories, packaging solutions, and various technical product categories for trade and retail.
As a manufacturer, we place strong emphasis on:
- Market-driven product development
- Efficient sourcing and production structures
- Stable product availability
- Attractive margin opportunities for our partners
- Clearly structured assortments with high turnover potential
Thanks to our extensive experience working with marketplaces, specialized dealers, and distribution partners, we understand the requirements of modern sales channels and consistently align our strategy accordingly.
ARLI GmbH stands for long-term partnerships, transparent communication, and sustainable growth. We continuously expand and refine our product range while adapting flexibly to market developments and emerging trends.
As a first-time exhibitor at the IAW trade fair in Cologne, we look forward to presenting our company in person, establishing new business relationships, and strengthening existing partnerships.
Visit us to discover commercially attractive products with reliable availability and strong positioning in the market.
Hall 6, Stand F 49
For over 18 years, Sonderpostenscheune has stood for continuity and reliability in the surplus goods trade. Honest and fair cooperation with our business partners and customers is our highest priority. Transparency is particularly important to us – therefore, in most cases, we provide detailed and comprehensive product lists so that our customers know exactly what they are purchasing. Especially in today’s market environment, complete and well-documented information is an essential foundation for a trustworthy business relationship.
Our constantly changing assortment includes household goods, workwear, electronic products, and motorcycle helmets. We do not focus on any specific product category; in principle, any type of merchandise may be part of our offering.
In order to respond individually to your requirements, we kindly ask you to schedule an appointment at our premises in advance. We would also be pleased to keep you regularly informed about our current offers: simply register for our newsletter by email and receive our latest deals promptly and directly.
Hall 6, Stand D 25
B&Q Marketplace is part of Kingfisher plc and one of the UK’s leading home improvement and garden retail platforms. Through diy.com, we connect trusted brands and sellers with millions of customers looking for everything for the home — from DIY and garden to home décor, kitchens, bathrooms and more.
Our Marketplace enables international and UK sellers to reach a highly engaged customer base, supported by the strength and trust of the B&Q brand. With nationwide store coverage, Click & Collect options and a strong online presence, we provide a powerful route into the UK home improvement market.
We work closely with our sellers to support growth through strong category positioning, promotional opportunities and ongoing marketing activity, helping brands scale and succeed on diy.com.
Hall 6, Stand E 44
1. SRG International is Europe’s largest distributor and brand partner in chocolate, confectionery, cookies, and biscuits. We transport fast-moving consumer goods, such as chocolate, candy, biscuits and snacks, but also (hot) drinks, pet food, novelty, gifting and general groceries, to shelves in the non-food and discount retail market. For over 40 years, we have been connecting brands to markets across 72 countries, building strong retail partnerships and creating long term value throughout the FMCG ecosystem.
Hall 9, Stand E 125
A long time ago, the Walsdorf family developed the recipe for their now legendary curry sauce. Friends encouraged them to produce their sauce on a larger scale. The family took up the challenge, searched for and found suitable premises, procured all the necessary machinery and opened their own sauce factory in Moers. The product range has since grown and is appreciated by connoisseurs throughout Germany. Today, Walsdorf produces gourmet sauces, ketchups, mayonnaises and delicatessen products of all kinds.
Hall 9, Stand A 136
With roots going back to 1976, Goodmark Europe is part of the family-owned global Goodmark Group. We bring over 50 years of experience and a steadfast commitment to excellence in the consumer goods industry. Specializing in customized solutions for mass retail and private label clients; we take pride in delivering tailored programs designed to meet the unique needs of our partners.
Our expertise covers diverse categories such as personal care, seasonal items, costumes, celebrations, makeup, toys, and more. Through our global manufacturing partnerships, we offer end-to-end support, including R&D, regulatory and compliance guidance, and sustainability-focussed solutions.
Hall 6, Stand A 72
ASIAPRO is a specialist partner for professional procurement in Asia. For over 20 years, the company has been supporting European retailers, importers, online retailers and wholesalers with structured purchasing and operational management of their supply chains in China and Southeast Asia.
Unlike traditional sourcing agencies, ASIAPRO does not work purely on a commission basis. The company assumes operational responsibility and acts as an extended procurement team for its customers. The aim is to optimise purchasing costs, minimise risks and establish sustainable supplier structures.
With an operational presence in Hong Kong, Guangzhou and Shaoxing, as well as a robust network in China, Vietnam, Indonesia, the Philippines and Thailand, ASIAPRO guarantees direct on-site support. This proximity to manufacturers enables transparent communication, fast response times and consistent quality control throughout the entire supply chain.
Hall 6, Stand E 32
Giorgino Company S.r.l.,boasts over forty years of consolidated experience in the textile sector, having specialized in the production of underwear, nightwear, and homewear. With a wide variety of products for men, women, and children, it targets the mid-range market segment.Giorgino Company s.r.l. primarily targets the world of GDO, DO,Discount, with the production of both its own brands.Our Certifications: ISO9001:2015-OEKOTEX-BCI-SA8000.
Hall 6, Stand D 45
Gifts and Concepts stands for creating fun. Everywhere, anytime! In our creative lab, all our products are designed to bring our customers a smile. The smile is also reflected in our private label brand Funlab and is also permanently present throughout teh product development process. Pleasure and fun are part of our DNA! Please visit our booth for good deals.
Hall 9, Stand D 132
We are a manufacturer of glass Christmas balls.
Both traditional and branded. We offer a wide range of Christmas ball sizes and colors. The standard range includes about 50 colors. It is also possible to make balls in the customer’s colors. Customer designs are also welcome.
Packaging for Christmas balls can be different – for 1,2,3,4,5,6,12 balls, etc. Of course, with the customer’s design too.
We have experience in cooperation with retail chains, such as METRO group (Bulgarian and Ukrainian branches), Maxima Lithuania,E.Leclerc (Polish branch) etc.
Also carry out orders for branded Christmas balls for well-known companies, such as Dolce&Gabbana, GA, VW, Mercedes Formula1, AUDI, Sephora, Babor and many others, perhaps not so well-known, but significant for us.
We invite you to collaborate with your own ideas.
Hall 6, Stand F 45/1
B2B.Outlet46.de – Your partner for genuine brand-name overstock and surplus inventory at rock-bottom prices. Fresh deals daily on fashion, sportswear, shoes, accessories, and non-food items (adidas, Nike, Kappa, Scotch & Soda, and many more). Over 700,000 items always in stock! Over 500 brands! Ideal for resellers, discount stores, and online retailers. Place your first order directly at www.b2b.outlet46.de. Over 500 brands waiting for you. Minimum Order Value just 199€ netto, grab your chance to start as a small or grown seller!
Over 20 years experience!
Check our inventory through b2b.outlet46.de/en
Hall 9, Stand E 115
Based in Prague, LinkAmerika is a premier importer and distributor with over three decades of market expertise. We manage a dynamic portfolio of 5,000+ annual SKUs, maintaining a constant stock of 2,000+ items across Health & Beauty, Oral Care, Skincare, Fragrance, and Household categories. With direct access to exclusive brands and high-margin clearance opportunities, we offer unparalleled value for both suppliers and retailers. Visit for more!
Hall 9, Stand D 135
