First-time exhibitor
presentation

We always welcome many new first-time exhibitors who make their debut at the IAW trade fair. We present some of them here.

We are a partner specialised in freight forwarding and logistics solutions for medium-sized businesses, with a clear focus on our customers. As a rapidly growing and innovative company, we maintain the highest standards in everything we do. We collaborate with renowned software providers and are fully committed to the digitalisation of processes that are state of the art.

Continuous improvement (CIP) is a fundamental part of our corporate culture, driving us to constantly optimise supply chain processes and achieve long-term cost savings for our clients. We place great emphasis on transparent cost structures and are willing to invest in forward-looking projects.

Our extensive experience as a fulfilment service provider across a wide range of projects means we are well-versed in the specific demands of the sector. With us, there are no gaps in expertise between logistics and transport – everything comes from a single source. This is supported by our highly flexible IT infrastructure, managed and continuously developed by our in-house IT teams.

System integration is straightforward, based on the reliable and powerful SAP ERP software. We speak your language – inventory lists and related data are maintained using your own material numbers and formats.

A particular highlight of our logistics solution is the modern Autostore system, designed for the efficient and cost-effective picking of even small order quantities – following the “goods-to-person” principle.

Security is a top priority at our sites: we employ alarm systems with direct police response, video surveillance, professional security services, and electronic access controls. All our storage facilities are heated to ensure optimal conditions.

We also take sustainability seriously. For years, we have been using the latest low-emission vehicles and are continuously expanding our fleet with electric vehicles. Our sites in Fröndenberg and Arnsberg generate green electricity via photovoltaic systems, supplying themselves and the surrounding areas in a carbon-neutral manner. Additionally, our logistics partners are certified to the highest environmental standards – delivering truly green logistics.

Hall 9, Stand A 144

Simon Handels is a valued family business that was originally founded with passion, commitment and skill by Mr. Simon Atila. His tireless efforts and dedication laid the foundation for a strong company and established Simon Handels as a trusted partner of Jacobs (JDE).

In 2015, I took over the company with a clear vision: to continue Mr. Simon’s legacy and expand his work by building a robust distribution network. The moral responsibility of preserving the Simon Handels name is no easy task, but I am determined to honor that legacy. With God’s help, I am confident that we will be successful.

Our company has been a proud partner of Jacobs Douwe Egberts (JDE) since 1993 and has maintained a strong and stable partnership for over 30 years. This long-standing relationship reflects our commitment to maintaining the highest standards of excellence and trust. We appreciate and thank all our partners and customers for their unwavering trust in us.

Hall 9, Stand A 127

Our company has been working with wholesalers since 1988 and over the last 30 years has become a key partner for the kitchen, tableware and household goods departments of supermarkets and hypermarkets. Our focus is on performance and agility with tailor-made concepts for the different needs of this demanding clientele: we offer turnkey solutions for durable, promotional or seasonal solutions – from teaspoons and stainless steel cookware to gift mugs and decorated trays. True to our roots, we are firmly anchored in our beautiful region of Gers while delivering to over 50 countries worldwide.

Our location in the heart of the Gers and our gascon DNA have shaped the contours of a company that is committed to its teams, partners and customers. Even today, this geographical and human anchoring undoubtedly characterizes our business. Simplicity, flexibility and friendliness are concepts that we put into practice every day.

Our corporate DNA is that of a concept developer. In addition to our ability to conceive, design, source, manufacture, control, package, transport and deliver products that meet the expectations of our target markets, our particular expertise lies in the creation and development of effective, profitable and original concepts tailored to each type of business and customer.

Hall 6, Stand E 43

STOCK POLSKA – Your Trusted Partner in Outlet Fashion Wholesale

For over 20 years, STOCK POLSKA has been setting the standard in the European outlet fashion wholesale market. As one of the largest and most established wholesalers in Europe, we offer a constantly updated selection of over 3 million pieces of clothing from premium global brands – all ready for immediate dispatch from our modern warehouse facilities.

We specialize in high-quality stock clothing, overstock, seasonal clearance and end-of-line collections from the most recognizable fashion labels. Our vast inventory includes menswear, womenswear, childrenswear, shoes and accessories – all at unbeatable wholesale prices.

Whether you’re a retailer, online seller, exporter, or chain store buyer, STOCK POLSKA delivers scalable, reliable and flexible supply solutions tailored to your business needs.

Why choose STOCK POLSKA?

• Over 20 years of industry experience
• One of the largest outlet stock warehouses in Europe
• 3,000,000+ items ready for shipping
• Original branded products with full documentation
• Fast and secure delivery across Europe and worldwide
• Thousands of satisfied clients

We invite you to visit www.stock-polska.com or contact our sales team directly. Let’s grow your business with the power of top-brand outlet fashion!

Hall 6, Stand B 36

At home on the outskirts of Kiel, Baltico stands for Baltic Sea (Baltic) & Commerce (Commerce).

Baltico GmbH & Co. KG has been working as an online and wholesale dealer for more than 13 years. More than 750.000 customers have bought products around the private household from us since then. The satisfaction of our customers & our suppliers is the focus of our daily actions.

Hall 6, Stand E 39

Esagu develops specialized software solutions for online sellers, focusing on price optimization (RePricing), inventory management, and support automation. Our high-performance systems help merchants on Amazon and eBay maximize margins, automate workflows, and stay competitive. We emphasize reliability, scalability, and practical usability – even for sellers with more than one million SKUs.

Hall 9, Stand A 149

Universal Care Trading GmbH (Ltd), based in Cologne, is an importer and wholesaler specializing in textiles, and distributing the product range exclusively on a B2B basis. The extensive range includes everyday textiles such as underwear, socks, outerwear, and nightwear, which are offered under various own brands.

As an internationally active wholesaler with customer contacts from Europe to overseas, the company is equally well positioned for export activities and for supplying a wide variety of national customers.

The managing director, Mr. Soner Akdeniz, has been self-employed since 1994 and has already coordinated and implemented numerous productions and imports of private labels, particularly in the textile segment, with great success.

Universal Care Trading GmbH is also a distributor of washable incontinence products under its own brand San-O®. In addition to its existing range, Universal Care Trading GmbH is also developing new incontinence aids that are functional, innovative, and helpful.

Hall 6, Stand F 66

SBM Trading Sp. z o.o. is a global trading company specializing in the wholesale distribution of branded consumer goods across a wide range of categories including Confectionery, Food & Beverages, Non-Food FMCG, K-Beauty, Skincare, Haircare, and Personal Care.

We source and supply an extensive portfolio of world-renowned brands, offering our partners consistent access to high-demand, fast-moving consumer products.

Our Product Portfolio Includes:

• Confectionery:
  Leading global brands such as Mars, Twix, Bounty, Snickers, Celebrations, KitKat, Quality Street, Ferrero, Kinder, Nutella, Loacker, Cadbury, Haribo, Milka, Lindt, Toblerone, Mentos, Chupa Chups, Fruitella, Merci, Werther’s Original, Toffifee, Ritter Sport, Smarties, Daim and more.
• Food & Drink:
  Premium food and beverage items including Mutti sauces, Barilla pasta & sauces, Lavazza, Illy, Segafredo, Starbucks, JDE Jacobs, Coca-Cola, San Pellegrino, Acqua Panna, Red Bull, Nakd, Pringles, Walkers, Robinsons (Britvic), and others.
• Non-Food FMCG:
  Trusted household and personal care brands such as P&G, NIVEA, Colgate, SC Johnson, Unilever, Dove, Aussie, Pantene, Persil, Ace, Air Wick, Kleenex, Pink Stuff, AXE, Reckitt, Essity, and more.
• K-Beauty:
  A curated selection of top Korean beauty brands including Beauty of Joseon, COSRX, Laneige, Purito, Round Lab, Skin1004, among others.
• Skincare:
  A wide range of skincare brands trusted globally, including La Roche-Posay, The Ordinary, Estée Lauder, CeraVe, Drunk Elephant, Vichy, La Mer, Clinique, Bioderma, Neutrogena, Cetaphil, Eucerin, Avene, and more.
• Haircare:
  Professional and consumer-favorite haircare brands like Elvité, Elsève, Kérastase, Redken, Color Wow, Pureology, K18, Gisou, Hair Syrup, Umberto Giannini, Aveda, Kevin Murphy, Revlon, Wella, Olaplex, Tresemmé, L’Oréal, Phyto, Schwarzkopf, and others.
• Personal Care:
  Everyday essentials from brands including Oral-B, Philips, GC Tooth Mousse, Marvis, Signal, Always, Garnier, Gillette, Sensodyne, Palmolive, Pampers, Listerine, Elmex, Tena, Omron, Simple, and many more.

Hall 9, Stand A 142

As a wholesaler and importer based in northern Germany, we have been supplying national and international retail chains, mail-order companies, customers in the field of bonus programs and incentive shops, as well as industrial enterprises throughout Europe for over 30 years.

We offer our customers the following advantages:

• Top brand products in the categories of technology, electronics, household, DIY, and sports
• Top conditions thanks to a comprehensive network at home and abroad
• Top-level service, combined with a deep understanding of all necessary processes
• Decades of experience in wholesale and international trade
• Fast and reliable delivery across Europe
• Tailor-made solutions and individual consultation
• High product availability and flexible logistics solutions

Hall 6, Stand E 39

Cadeju GmbH – Everything for School from a Single Source

Cadeju GmbH is your reliable partner for all school supplies. The company offers a wide range of school bags, backpacks, stationery, and trendy Disney-licensed products. Whether it’s functional bags, practical accessories, or lovingly designed items – at Cadeju, children, parents, and schools will find everything they need to make school life more enjoyable and organized. Quality, design, and a wide selection of brands are always at the forefront.

Our brands: McNeill, Coolpack, Colorino, r.bag

Hall 6, Stand E 57

Mintree is a certified organic skincare, hair care and body brand offering holistic and sustainable beauty solutions. Founded by visionary beauty entrepreneur Kanikka Dewanii in 2018, she identified a gap in the market for sustainable skin solutions that can address a myriad of skincare needs with high-performing formulations suitable for all skin types. In an industry where Indian products are often plagued by doubts regarding quality products and efficacy, Mintree emerges as a beacon of excellence, challenging these concerns and carving a niche for itself. Diverting from creating trend based products, Mintree’s beauty labs are in-house and extensive R&D is conducted for each of their formulations.

From indulgent body lotions to rejuvenating face and body masks, Mintree’s product line is diverse and meticulously crafted to cater to every skincare need, promising a blend of efficacy and luxury afterglow.With approximately 45 SKUs, Mintree boasts a diverse product lineup designed to address real skin care, hair care and body care concerns and provide innovative solutions. From 5000+ salon partnerships to presence in online platforms like Nykaa, Tira, Flipkart, Amazon, Mintree ensures accessibility without compromising its values. Innovation is incredibly important for Mintree and it is evident in its solutions-driven approach to product development. From the first-ever Indian bikini mask to pioneering pedicure solutions and targeted treatments for concerns like dryness on elbows and knees.

Since sustainability is at the core of Mintree’s product offerings, the brand endeavors to combat global waste by prioritizing recyclable or biodegradable packaging. So all products bear certifications in Organic, Non-GMO, and Vegan categories, eschewing paraben, sulfate, mineral oil, silicone, and cruelty.Mintree continues to push the boundaries of innovation and diversity as reflected in the company work culture. With a diverse LGBTQ+ and gender- inclusive culture and an 80% women dominated workforce, Mintree is unafraid to compromise on their ethos and the quality of their products. The brand’s innovative use of fair-trade-sourced woods for its signature wooden bottles sets a new standard in eco-conscious luxury, while recycled plastic inlays and caps further enhance sustainability. The brand prides itself on offering products that are not only clean but also ethically sourced and produced. Mintree embodies a “do good, feel good” ethos, crafting formulations that prioritize both efficacy and sustainability.

Mintree caters to customers of all ages and is committed to give their community quality, luxury, and ethical skincare solutions. In a world where beauty meets responsibility, Mintree invites you to indulge in the goodness of nature without compromise. The brand aims to touch lives and adorn the shelves of every fifth consumer worldwide, spreading the message of sustainable beauty and self-care. Join us on a journey where sustainability meets luxury, and self-care becomes a celebration.

Hall 9, Stand A 133

JOLKA S.r.l. is a global FMCG trading company since 1980, specialized in the import and export of food and non-food branded products. We offer a wide portfolio of over 100 top international brands, thanks to strong collaborations with leading multinationals. Your trusted partner for high-quality branded goods worldwide.

Hall 9, Stand E 121

JONAS – your best partner.

For over 10 years, JONAS FRANCE has established itself as a key player in the French B2B import market, specializing in general merchandise, textiles, home goods, personal care (DPH) and snacking products – everything that drives customer traffic in-store.

Every year, over 150 million products move through our warehouses and distribution network, filling the shelves of major retailers and supermarkets across Europe.

Our mission is to offer our partners in mass retail, discount chains and supermarkets trend-driven products with high commercial potential, at the best possible price, with optimized logistics (50,000 m² of warehouse space) and proven reactivity in the field.

Headquartered in Paris, with a year-round permanent showroom, we source, develop and import product ranges under licensed brands, national brands and private labels, working closely with our retail clients. We stay ahead of trends and deliver weekly new arrivals from stock, designed to boost in-store performance.

Our strength lies in our flexibility, our commercial agility, and our ability to build tailor-made operations: promotional boxes, turnkey merchandising solutions, exclusive offers, and high-volume deals. We support our partners throughout the entire product cycle – from briefing to shelf.

JONAS is a committed team, a reliable sourcing network across 7 countries, strict quality control, unique expertise – and that extra French touch that turns import into real in-store success.

Hall 6, Stand A 60