Media, press releases and accreditation
Here you will find all the relevant information, press releases, images and resources to present our events to the media in the best possible way. We are at your disposal to provide you with the latest news and background information.
Press releases
IAW trade fair brings Best Deals in Retail to Cologne
At Europe's leading order fair for promotional goods and [...]
Supply-centered buying: How inflation affects supply and demand. Low-priced items remain a particular focus for consumers!
Author: Andreas Riekötter, Managing [...]
Identifying sustainable products: what to look out for
Sustainability and favourable prices are not necessarily contradictory: [...]
Increase sales in retail: 5 helpful tips
Generating enough sales at the end of the month [...]
The true cost of Facebook advertising
Ads on Facebook are the miracle solution for [...]
Social Commerce
Social commerce is an important component of e-commerce. [...]
Environment-friendly products the focus of the 33rd IAW
• 60 new exhibitors generated additional interest – [...]
Use artificial scarcity correctly and increase sales
Attentive consumers often encounter various scarcity messages while shopping. [...]
Developing content strategies for e-commerce using the PESO model
"Content is King," a phrase that is used [...]
Contact for press
Media downloads
We offer journalists access to IAW trade fair photos in print quality (300 dpi). Please use the copyright notice
“IAW-Messe” when printing. Please also send us a specimen copy or a link to the online publication.
Simply select the images you require. Once you have selected all the images you need, you can easily download them using the download button.
IAW Logos
Please adhere to the usage guidelines provided by us of our IAW logos!
