New exhibitors IAW Trade fair March 2024
Many first-time exhibitors will be present at the IAW trade fair in March 2024. We introduce some here.

We’re a British-owned company specialising in affordable skin and beauty solutions for all. Our mission is to offer great products across all our personal care categories offering exceptional value for money. Building a highly experienced team, the company has bought nine brands to market and supply leading retailers and distributors in over 90 countries. We strive to offer a solution for all our customers and we pride ourselves being a trusted partner, providing a personal and professional service, enabling us to offer both House and Private Labels to the industry. Our business tracks industry trends and more importantly consumer insights which is why our customers look to us for the fastest to market, consumer-led innovations in personal care.

Hall 7, Stand B 167

Collall is a Dutch manufacturer of a broad range of glues -next to paints and inks- for consumer use. Founded in 1949, Collall has become one of Europe’s leading producers of high-quality adhesives, with its products sold and used in different lines of business: Office Supplies, Arts and Crafts, DIY -activities, Schools & Trade. Committed to reduced environmental impact, Collall pays also close attention to product safety. Collall-products are available as “Private Label” in a variety of stationery stores, wholesale companies and retail chains, all over Europe.

Hall 6, Stand F 71

GS1 Germany is the official provider of EANs / GTINs for companies in Germany. GS1 standards are the global language for efficient and secure business processes. As part of a global network, we work with our customers and partners to develop market-driven and future-oriented solutions. Reliable data is the key to success and the foundation for a successful start on marketplaces.

Hall 7, Stand D 114


Hall 6, Stand D 37

We conceptualize and produce shoe collections for the biggest retailers in Europe. With more than 30 years experience, we are capable of adapting to clients and trends while ensuring the best quality and service.

We are not only suppliers.

We make sure to offer a personalized service to all our clients. We customize each of our offers answering to:
● The client’s positioning and customers
● Trends in the shoes market
● Pricing limitations

Hall 6, Stand F 59

New Deal Parfums is a Parisian House, specialized in Fine Fragrance, Candles and Interior Fragrance creations.
Developing historical fragrance brands such as PASCAL MORABITO Parfums, GEORGES RECH or SAINT HILAIRE. ELLE Décoration® Interior fragrances and Candles is the latest project to be presented in 2023.
Faithful to the brand’s history, crafting inspiring products and expert perfumers, New Deal brands are leader in European Perfumeries and Drugstore.

Hall 7, Stand C 141

Founded in 2023, Brosselles markets glass and glass products under the G-Horse brand and home and kitchen utensils under the Belhome brand. It sells luggage under the brand name Belkoffer. Brosselles is a company that markets wholesale products to top wholesalers as a company that invests in its brands with affordable price and high quality.

Hall 6, Stand E 40

Angora is a company that has been on the market since 2004. During this time we have gained extensive experience allowing us to provide our customers with high-quality diverse products. We have a wide selection of women's men's and children's outlet clothing, footwear, accessories and also second-hand clothing. In addition we offer industrial products on pallets. We have our own transport, thanks to this we are able to deliver purchased goods.

Hall 6, Stand B 38

Friedrich Delker GmbH & Co. KG - your high-performance system supplier for tools, occupational safety, precision technology, warehouse and factory equipment and office supplies for 55 years.
We stand for high quality, the best service and individual solutions for industry and trade.

Hall 6, Stand F 70

‘’We are vidaXL! An international online retailer offering a wide range of products in categories like home & garden, furniture, sporting goods, hardware, and more. Our goal is to always offer our customers a jackpot feeling through good pricing and short delivery times. What keeps us going is the vidaXL motto, “Live it up for less!”, which is also part of our name: “vida” meaning “life” and “XL” referring to “big, affordable living”. Find us across the globe with more than 30 local webshops! On IAW we are looking for partners who want to buy our pallets or returns, stock lots and excess and overstock. Do you want to do business with one of the largest e-commerce players in the world? Find us now at booth B 36 and let our team inform you!’’

Hall 6, Stand B 36

Let’s go outside with Rebel-Outdoor
The cool Rebel-Outdoor accessories from Campooz bring fun and functionality to your outdoor moments and adventures, all year round. In 2021 the Dutch brand introduced a colourful range of practical products that has grown into an extensive collection of outdoor products for various activities. All products are distinguished by design and quality with an adventurous twist. The range includes tableware, thermos bottles and cans, bags and rugs. Essential for your outdoor moments together with family and friends: at the campsite, in the forest, the garden or during a picnic. The Rebel-Outdoor assortment can be bought online from various webshops, but is also available at camping stores throughout Europe. Rebel-Outdoor is part of the camping brand Campooz. The company is based in Assen, the Netherlands, and produces tent trailers, awnings and accessories. All products find their way to a broad dealer network in the Netherlands and abroad.

Hall 6, Stand A 65

NL Handels GmbH

Hall 7, Stand E 112

Prohome is an international wholesaler, specialized on home textiles, especially curtains and window decorations. With over 40 years of experience and stable international supply chains, we are a flexible and reliable partner for you. We always find the newest trends for you and offer timeless, top-selling standard items. Our product-range includes decorative fabrics, curtain fabrics, also embroidered, as well as a large selection of ready-made curtains. At the IAW trade fair in Cologne, we also offer attractive stocklots and a variety of offers with good prices. We are looking forward to your visit!

Hall 6, Stand A 63

Altina is a tissue converting company specialized in production of toilet paper, kitchen towels, and napkins. Our company is export oriented, targeting for new partners for both distribution of our own brand Zen as well as developing private label. oreover, we can offer other product categories that are under our brand, such as: aluminum foils, baking paper, cling film, garbage bags, cotton pads, freezer and storage bags.

Hall 7, Stand D 141

Located in New York City, Core Home specializes in fashion forward homewares.
Using innovative technology and a team of trend-forward creatives, we design a large catalogue of housewares which includes hydration, kitchen tools, bakeware, cookware, pet, beauty, games and more.
With inspiration taken from global experiences, we are committed to bringing sustainably sourced products to market making them accessible for everyone to enjoy.

Hall 6, Stand E 45

Belamionix is one of the leading retail chains operating on the market of Bosnia and Herzegovina. In addition to retail stores (malls, hypermarkets, supermarkets and gas stations), we also have our own distribution of over 30,000 items that we import directly. We also produce filter tubes and wet wipes. Production meets the highest European standards. Production plants are equipped with the most modern equipment, highly sophisticated technology used for creating the highest quality products that are recognized all over the world.

Hall 7, Stand B 134

Welcome to MTP Werkzeuge in Hamminkeln, your reliable trading partner for the purchase and sale of remaining stock, special items, returns, production surpluses, bankruptcy and insolvency goods and other special stocks. Under the experienced management of Marco te Pas, our company specializes in the sale of high-quality branded remnants from the DIY and gardening sectors.

Our diverse range:

We offer you a wide range of products, including:

New goods / A-goods
High-quality products without defects.
Items with slight visual or functional defects.
C-goods / unchecked returns
Products that have not been checked for functionality.
Export goods
Items that are specifically intended for the international market.

Hall 6, Stand D 50

Founded in Amsterdam and specialized in the production of suitcases, bags, bicycles, electricity generators, electric tools, hand tools, pots, pans, kitchen tools, cookware and blankets. Our brands are Royalty Rolls, Universal Kraft, Royal Cuisine, Diymans, Royal Lion and Allstock. We also offer Private Label.

Hall 6, Stand E 48

Do you not receive your goods from China on time and are you often on the verge of going out of stock? Are you looking for a way to sustainably reduce purchasing prices? Is your return rate too high and the quality of your products needs to be improved? As sourcing experts with offices in Shanghai and Stuttgart, we ensure clarity and worry-free purchasing. With over 1000 sourced products and over 200 customers in the DACH area alone, we are the perfect contact when it comes to your purchasing in China. In over a decade on the Chinese market, we have built up a supplier network that is second to none. On-site quality controls, but also the handling of logistics right up to your front door, are part of our all-in-one concept, which ensures that you can concentrate fully on more important things in your company.

Hall 7, Stand E 106

Your FMCG partner for cosmetics, personal care & household products. As a wholesaler based in Germany, we offer a wide range of products for our customers. With more than 2000 different articles and a constantly growing range, we can meet the needs of our customers at any time. Our experienced team supports each customer individually based on the requirements. With the help of our Europe-wide network, we can offer regular products and overstocks. We always have a solution for every challenge.

Hall 7, Stand D 150

Welcome to MC günstig - your global trading partner for remaining stock, special items and liquidations. Benefit from our many years of expertise in trading. The company, founded in 2003, specializes in non-food trading goods. Our areas of responsibility also include refurbishing and neutralizing restrictive goods, as well as export. An extensive network of suppliers and corporations, our own logistics with a fleet and extensive experience in online and stationary retail make us your competent business partner on all sales channels.

Hall 6, Stand B 32


Discountry BV brings you centuries-old flavors. We offer hundreds of our products, which we produce in the USA, Italy and Turkey, to the European market with our company based in the Netherlands. We provide dealerships to the brands which we produce on a country and regional basis. In addition, we deliver wholesale online service with the cash&carry model. With the advantage of variety and price, we provide the convenience of purchasing directly from the manufacturer in many categories such as confectionery, chocolate, wafers, cakes and biscuits.

Given the extensive history and global reach of our brands, the partnership with Discountry BV seems integral in facilitating the accessibility and availability of the product range across the European market.

Hall 7, Stand C 165

ALPEN CAMPING sp. z o.o. since 2014 produce gas cartridges for tourist stoves, gas for lighters, in the offer has tourist stoves, burners, grills.

Hall 6, Stand A 53

GrBazaar of Brands is one of the leading e-Shops in Greece. And that's because we try to offer you the best quality products at the best market prices. In order to be able to continuously satisfy your needs, we are in constant research for the development of new products in order to expand our range. GrBazaar of Brands is engaged in general trade import-export and solutions for professionals. Our main priority is the control of the quality of the products we introduce to the market. GrBazaar is a company with a strong sense of social contribution. Goals: The main goal of our company is to expand our product range and maintain quality and affordable prices. We do everything to make sure you are always satisfied.

Hall 6, Stand B 30

For more than 30 years, the Market Maker Group has been committed to meet our clients' needs by offering customized and different products and solutions. Starting in France as an importer & distributor, moving to manufacturing, and growing into a larger industrial company, Market Maker passionately creates products related to the world of homes. We cover all modern business areas (B2B2B, B2B2C, B2B, and B2C) and a wide range of sectors like gifts, consumer electronics ( including high tech & home appliances ), inside and outside furniture, fitness equipment, gardening tools, climate control devices, energy solutions, and more. From offering promotional gifts in 1991 to focusing on renewable energy in 2024, Market Maker leads the way in bringing the newest, in demand products into people’s lives, making them easy to get and use. Our deep knowledge of how to manage processes and our wide experience in developing, making, importing, and distributing products establish Market Maker Group as a key player in the markets of France and Europe.

Hall 7, Stand A 152

We are a carpet wholesaler as Flora Home GmbH based in Krefeld, Germany. Our company was founded in 2014 and has been growing rapidly since then. For us, everything revolves around carpets. Whether it's a small rug for your bed or a beautiful and high quality carpet for your living room. Here you will find what you are looking for! Customer friendliness and punctuality are among our strengths. Our company philosophy is: every satisfied customer is a good customer. "We want to grow with our customers".

Hall 6, Stand D 56

We conceptualize and produce shoe collections for the biggest retailers in Europe. With more than 30 years experience, we are capable of adapting to clients and trends while ensuring the best quality and service.

We are not only suppliers.

We make sure to offer a personalized service to all our clients. We customize each of our offers answering to:
● The client’s positioning and customers
● Trends in the shoes market
● Pricing limitations

Hall 6, Stand F 59
Find more useful information here
List of exhibitors
Location Cologne