Koelnmesse as the number 1 fair hotspot

The IAW trade fair pulsates in the heart of one of Germany’s most dynamic economic locations. The trade-strong BeNeLux countries are in close proximity. The densely populated metropolitan region of NRW has an above-average purchasing power and is characterized by a large variety of strong industries. There are many publicly traded companies, numerous media outlets, and significant trading and sales companies located at the site. Half of Germany’s 50 largest retail companies have their headquarters in North Rhine-Westphalia, including Metro AG, Rewe Group, Aldi, Tengelmann, and Karstadt. The region offers ideal access to European markets due to its central location and outstanding transportation connections. The Koelnmesse exhibition halls are centrally located in Cologne city, in the heart of Europe’s largest economic area, and are accessible to 180 million Europeans in just one hour of flight time.