Welcome to the IAW Trade Fair
We are your leading platform for promotional and imported goods. As an event that takes place twice a year, we attract around 6,000 trade visitors from a wide range of retail sectors and around 80 countries. Over 300 international exhibitors from almost 30 countries present themselves on our 30,000 m² of exhibition space. The IAW trade fair in Cologne is the ultimate meeting place to discover the latest trends and products in the world of retail.
Curious about upcoming trends? Explore a preview of what’s to come:
Convinced? Get your ticket for IAW now.
The countdown is on:
News from the IAW Trade Fair
From toys to gift articles: the retail world comes together at the IAW trade fair
The 41st International Trade Fair for Retail Promotions and Imports (IAW) will be opening itsdoors from 8 to 10 [...]
The whole world of retail in two exhibition halls: the 41st IAW gets underway in Cologne
A guiding light in a challenging market environment: the 41st International Trade Fair for Retail Promotions and Imports (IAW) [...]
New impetus for the retail sector: The 40th IAW trade fair closes with positive results
New impetus for the retail sector: The 40th IAW trade fair closes with positive results When innovative exhibitors showcase [...]
Private labeling – uniqueness leads to business success
The retail world is currently undergoing some changes: where reselling used to dominate the market, private labels are now [...]
A sector caught between competing global forces: what is the state of the retail industry in Germany?
German retailing is currently undergoing a period of readjustment. Challenges arising from the COVID-19 pandemic and global supply chain [...]
With a strong line-up of exhibitors and an exciting program: the 40th IAW trade fair looks forward to welcoming visitors
For the 40th time the International Trade Fair for Retail Promotions and Imports (IAW) is showcasing itself as a leading [...]
