Twice a year the IAW TRENDSELLER prize is awarded for products that experts believe will conquer the market, impress consumers – and, naturally, boost sales. All the winners have reported that the demand for their products rose after their company had received this award. But is that really surprising? The TRENDSELLER award is widely regarded as the Oscar of the trade – and this is why it always attracts a lot of media attention.
TRENDSELLER Product-Award information (PDF)