30th IAW Trade Fair, Cologne
Announcement E-Commerce-Arena

18 - 20 Sept. 2019
10 - 12 March 2020

Exhibitor Information - Why participate at the IAW Trade fair?

  • Approx. 9,000 buyers will be expected to place their orders at the IAW!
  • The IAW is directed to retailers only, not to end consumers!
  • Present your company and / or the latest product highlight at the largest and most important fair for retail promotions and trend-setting goods
  • Advertise and market your new products
  • Maintain business relations with your customers and find new, international leads!


Special offer for new exhibitors

10 % Early booking discount

Benefit from the early booking discount and save a further 10 % of the stand rental. Early booking discount until 10.07.2019 
Continue to the space application

Visitor target groups

  • Building markets
  • Discount stores
  • Individual retail outlets
  • Gardening markets
  • Department stores
  • Furniture stores
  • Off-price shops
  • Supermarket chains
  • Retail organizations
  • Consumer markets
  • Online shops
  • Mail order companies


Companies who have attended the IAW fairs:

1.2.3.tv, A.S. Watson, Action Deutschland, Aldi, Baudi, Budnikowsky, Channel 21, Centershop, DA Retailgroep, Dohle Handelsgruppe, 3Pagen Versand, Edeka, Electronic Partner, Expobörse, Fressnapf, Futterhaus, Galeria Kaufhof, Globus, Hagebau, Hammer, Idee + Spiel, Jawoll, Karstadt, Kaufhof, Kaufland, KiK, Kienast, Kodi Diskontläden, Krümet, Lekkerland, Maco-Möbel, MÄC GEIZ, Magowski, Markant, Media Markt, Metro, Möbel AS, myToys.de, nahkauf, Neckermann, Netto, NKD, Norma, Obi, Otto’s, Th.Philipps, Penny plus d.o.o., Photo Porst, Picks raus, Plusonline, Pricecheck Toiletries Ltd., Printus, Procter & Gamble, POCO, QVC Handel, Raiffeisen, Real, REWE, SC Johnson GmbH, SPAR, Staples Deutschland, T€di, Tedox, Toom, TK Maxx, Universal Pictures, Unilever, Vedes, Westfalia, Weltbild, Wicky, Woolworth, Wreesmann, Zimmermann Sonderposten and many others!



Stand Booking

Kerstin Manke
(Project Director)
+49(0)5721 / 9 93 08 98

Special offer to new exhibitors

Pay a very low surcharge to the stand rental and the stand assembly is already included.

More information

Exhibitor statements

"At the IAW we can reach our target group directly ..."

Exhibitor statements

IAW Trade Fair on

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