{"id":30133,"date":"2025-08-26T11:41:00","date_gmt":"2025-08-26T09:41:00","guid":{"rendered":"https:\/\/www.iaw-messe.de\/?p=30133"},"modified":"2025-08-26T11:50:55","modified_gmt":"2025-08-26T09:50:55","slug":"companies-at-the-iaw","status":"publish","type":"post","link":"https:\/\/www.iaw-messe.de\/en\/companies-at-the-iaw\/","title":{"rendered":"Why companies participate in the IAW trade fair \u2013 the IAW as the ideal platform for new business contacts\u202f"},"content":{"rendered":"

For more than 20 years the IAW trade fair in Cologne has been regarded as a major retail platform for the market in international promotional goods and imports. This is where exhibitors, purchasers and industry experts meet twice a year to discover new business opportunities and make valuable contacts. But why are more and more companies choosing to participate in the IAW fair? We spoke to exhibitors and summed up their experiences.<\/p>\n

Initial experiences at the IAW trade show: discovering new sales opportunities\u202f <\/b><\/p>\n

\u201cA customer told us about the IAW trade fair, and we thought, \u2018Why not give it a try?\u2019\u201d reports Dr. Nadine Veith, CEO of household goods manufacturer Ruco<\/a>. This is the first time Ruco has participated in the IAW trade fair in Cologne, thus taking an important step towards opening up new sales channels.<\/p>\n

An international trading venue with a long tradition\u202f <\/b><\/p>\n

For two decades the International Trade Fair for Retail Promotions and Imports (IAW) has been a well-established market place for manufacturers, retailers, and importers from all over the world. A wide range of exhibitors present their products and services in Halls 6 and 9 of the Cologne exhibition centre, while a fascinating supporting programme promotes networking in the field of e-commerce. This combination makes the IAW a key platform which is constantly attracting new companies.<\/p>\n

Productive contacts in times of difficult market conditions\u202f <\/b><\/p>\n

The French company Chloelina is also exhibiting at the IAW for the first time. \u201cWe heard about the IAW trade fair through a recommendation and wanted to reduce our warehouse stock,\u201d explains Natacha Pascaud. She adds that the IAW fair is a valuable opportunity to meet new business contacts, especially when the market is challenging. \u201cAt a trade fair, customers see your face and hear your name \u2013 this creates trust and credibility,\u201d says Ms Pascaud.<\/p>\n

For companies exhibiting at the IAW trade show for the first time, Natacha Pascaud recommends careful planning of the stand setup before arrival, in order to ensure that the trade fair participation goes smoothly.<\/p>\n

New market opportunities for specialist manufacturers\u202f <\/b><\/p>\n

Belgium’s The Cookware Company, which specialises in PFAS-free kitchen utensils, also uses the IAW trade show to open up new sales channels. \u201cWe wanted to connect with retail chains that we hadn’t been in contact with before,\u201d explains Karl-Heinz van Boxstael, Sales Manager Retail at The Cookware Company<\/a>. His conclusion: \u201cThe trade fair made a strong impression on us, we\u2019ll definitely be back.\u201d<\/p>\n

Networking and selling surplus stock <\/b><\/p>\n

With Managing Director Jochen Rath and Project Manager Samir Bahri, Blechwaren Fabrik Braunschweig GmbH<\/a> is represented with its own stand for the first time. \u201cWe\u2019re taking advantage of the IAW to sell surplus stock and present new products,\u201d says Rath. The company benefits from extensive networking at the trade fair, and has already successfully acquired new customers.<\/p>\n

IAW 2025 – your opportunity for new business contacts\u202f <\/b><\/p>\n

With its international coverage, diverse exhibitor portfolio and knowledgeable trade visitors, the IAW trade show remains a key event for ordering promotional goods and imported products. The 39th edition will take place from 2 to 4 September 2025 in Halls 6 and 9 of Koelnmesse, Cologne\u2019s exhibition centre. Registration for exhibitors and visitors is already under way.<\/p>\n

This is your ideal opportunity to access new markets, make valuable contacts and strengthen your business in the long term \u2013 at the 2025 IAW trade fair in Cologne!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":30132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-30133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogbeitraege-englisch"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/posts\/30133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/comments?post=30133"}],"version-history":[{"count":4,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/posts\/30133\/revisions"}],"predecessor-version":[{"id":30140,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/posts\/30133\/revisions\/30140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/media\/30132"}],"wp:attachment":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/media?parent=30133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/categories?post=30133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/tags?post=30133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}