{"id":28534,"date":"2024-05-05T10:29:37","date_gmt":"2024-05-05T08:29:37","guid":{"rendered":"https:\/\/dev.iaw-messe.de\/blog-iaw\/"},"modified":"2025-08-26T11:53:48","modified_gmt":"2025-08-26T09:53:48","slug":"blog-iaw","status":"publish","type":"page","link":"https:\/\/www.iaw-messe.de\/en\/blog-iaw\/","title":{"rendered":"Blog IAW"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background fusion-parallax-none iaw_header_container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-min-height:600px;--awb-background-image:linear-gradient(90deg, var(--awb-color4) 0%,rgba(118,30,134,50%) 40%,rgba(118,30,134,0%) 100%),url(https:\/\/iaw-messe.de\/wp-content\/uploads\/2025\/01\/Logo-scaled.jpg);;--awb-background-size:cover;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-padding-left:10px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:10px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-1 iaw_header_text\" style=\"--awb-font-size:90px;--awb-line-height:1.2;--awb-text-color:var(--awb-color1);--awb-margin-top:35px;--awb-text-font-family:&quot;Martel Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:600;\"><h1 data-fontsize=\"90\" style=\"--fontSize: 90; line-height: 1.2;\" data-lineheight=\"108px\" class=\"fusion-responsive-typography-calculated\">IAW Blog<\/h1>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:10px;width:100%;\"><\/div><div style=\"text-align:left;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type iaw_header_btn fusion-has-button-gradient\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_border_width-top:2px;--button_border_width-right:2px;--button_border_width-bottom:2px;--button_border_width-left:2px;--button-border-radius-top-left:20px;--button-border-radius-top-right:20px;--button-border-radius-bottom-right:20px;--button-border-radius-bottom-left:20px;--button_gradient_top_color:rgba(221,221,221,0);--button_gradient_bottom_color:rgba(209,209,209,0);--button_gradient_top_color_hover:hsla(var(--awb-color4-h),calc(var(--awb-color4-s) - 5%),calc(var(--awb-color4-l) - 10%),var(--awb-color4-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color4-h),calc(var(--awb-color4-s) - 5%),calc(var(--awb-color4-l) - 10%),var(--awb-color4-a));--button_margin-top:12px;--button_margin-bottom:12px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/ticketshop.iaw-messe.de\/?lang=en\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">8-10 September 2026<\/span><\/a><\/div>\n<div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:10px;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:0px;--awb-background-color:rgba(249,249,251,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-paragraph\" style=\"--awb-font-size:32px;\"><p class=\"fusion-title-heading title-heading-center title-heading-tag\" style=\"font-family:&quot;Martel Sans&quot;;font-style:normal;font-weight:300;margin:0;font-size:1em;\"><h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Blog Articles<\/span><\/span><\/h2><\/p><\/div><div class=\"fusion-separator\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:50px;width:100%;max-width:25%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:var(--awb-color7);border-color:var(--awb-color7);border-top-width:1px;\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:0px;--awb-margin-bottom:15px;--awb-background-color:rgba(255,255,255,0);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:10px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:10px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-blog-shortcode fusion-blog-shortcode-1 fusion-blog-archive fusion-blog-layout-grid-wrapper fusion-blog-pagination\" style=\"--awb-title-font-size:var(--awb-typography2-font-size);--awb-title-line-height:var(--awb-typography2-line-height);--awb-title-letter-spacing:var(--awb-typography2-letter-spacing);--awb-title-text-transform:var(--awb-typography2-text-transform);--awb-title-font-family:var(--awb-typography2-font-family);--awb-title-font-weight:var(--awb-typography2-font-weight);--awb-title-font-style:var(--awb-typography2-font-style);\"><style type=\"text\/css\">.fusion-blog-shortcode-1 .fusion-blog-layout-grid .fusion-post-grid{padding:20px;}.fusion-blog-shortcode-1 .fusion-posts-container{margin-left: -20px !important; margin-right:-20px !important;}<\/style><div class=\"fusion-posts-container fusion-posts-container-pagination fusion-blog-layout-grid fusion-blog-layout-grid-3 isotope fusion-blog-equal-heights\" data-pages=\"4\" data-grid-col-space=\"40\" style=\"margin: -20px -20px 0;min-height:500px;\"><article id=\"blog-1-post-31315\" class=\"fusion-post-grid post-31315 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/private-labeling-uniqueness-leads-to-business-success\/\" aria-label=\"Private labeling \u2013 uniqueness leads to business success\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/Private-Labelling.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/Private-Labelling-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/Private-Labelling-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/Private-Labelling-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/Private-Labelling-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/Private-Labelling.jpg 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/private-labeling-uniqueness-leads-to-business-success\/\">Private labeling \u2013 uniqueness leads to business success<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/kira-voigt\/\" title=\"Posts by Kira Riege\" rel=\"author\">Kira Riege<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2026-03-10T09:58:12+01:00<\/span><span>10.03.2026<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> The retail world is currently undergoing some [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/private-labeling-uniqueness-leads-to-business-success\/\" aria-label=\"More on Private labeling \u2013 uniqueness leads to business success\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-31287\" class=\"fusion-post-grid post-31287 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/retail-industry-in-germany\/\" aria-label=\"A sector caught between competing global forces: what is the state of the retail industry in Germany?\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/blog-handelsbranche-deutschland.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/blog-handelsbranche-deutschland-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/blog-handelsbranche-deutschland-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/blog-handelsbranche-deutschland-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/blog-handelsbranche-deutschland-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2026\/03\/blog-handelsbranche-deutschland.jpg 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/retail-industry-in-germany\/\">A sector caught between competing global forces: what is the state of the retail industry in Germany?<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/kira-voigt\/\" title=\"Posts by Kira Riege\" rel=\"author\">Kira Riege<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2026-03-03T12:56:48+01:00<\/span><span>03.03.2026<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> German retailing is currently undergoing a period [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/retail-industry-in-germany\/\" aria-label=\"More on A sector caught between competing global forces: what is the state of the retail industry in Germany?\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-30133\" class=\"fusion-post-grid post-30133 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/companies-at-the-iaw\/\" aria-label=\"Why companies participate in the IAW trade fair \u2013 the IAW as the ideal platform for new business contacts\u202f\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/08\/unternehmen-auf-der-iaw-blog.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/08\/unternehmen-auf-der-iaw-blog-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/08\/unternehmen-auf-der-iaw-blog-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/08\/unternehmen-auf-der-iaw-blog-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/08\/unternehmen-auf-der-iaw-blog-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/08\/unternehmen-auf-der-iaw-blog.jpg 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/companies-at-the-iaw\/\">Why companies participate in the IAW trade fair \u2013 the IAW as the ideal platform for new business contacts\u202f<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/kira-voigt\/\" title=\"Posts by Kira Riege\" rel=\"author\">Kira Riege<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-08-26T11:50:55+02:00<\/span><span>26.08.2025<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> For more than 20 years the IAW [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/companies-at-the-iaw\/\" aria-label=\"More on Why companies participate in the IAW trade fair \u2013 the IAW as the ideal platform for new business contacts\u202f\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-28879\" class=\"fusion-post-grid post-28879 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/made-in-china-about-international-supply-chains-and-alternative-sourcing\/\" aria-label=\"Made in China &#8211; About international supply chains and alternative sourcing\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Made-in-China_Blog.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Made-in-China_Blog-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Made-in-China_Blog-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Made-in-China_Blog-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Made-in-China_Blog-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Made-in-China_Blog.jpg 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/made-in-china-about-international-supply-chains-and-alternative-sourcing\/\">Made in China &#8211; About international supply chains and alternative sourcing<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/iaw\/\" title=\"Posts by IAW\" rel=\"author\">IAW<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-07-08T14:50:05+02:00<\/span><span>29.08.2024<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> \r From children's toys to coffee machines [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/made-in-china-about-international-supply-chains-and-alternative-sourcing\/\" aria-label=\"More on Made in China &#8211; About international supply chains and alternative sourcing\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-28876\" class=\"fusion-post-grid post-28876 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/how-chinese-online-platforms-are-influencing-european-trade\/\" aria-label=\"How Chinese online platforms are influencing European trade\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Petition_Temu_Changeorg.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Petition_Temu_Changeorg-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Petition_Temu_Changeorg-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Petition_Temu_Changeorg-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Petition_Temu_Changeorg-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/01\/Petition_Temu_Changeorg.jpg 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/how-chinese-online-platforms-are-influencing-european-trade\/\">How Chinese online platforms are influencing European trade<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/iaw\/\" title=\"Posts by IAW\" rel=\"author\">IAW<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-07-08T14:50:05+02:00<\/span><span>01.08.2024<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> \r Google input: \"buy sweatpants\". The first [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/how-chinese-online-platforms-are-influencing-european-trade\/\" aria-label=\"More on How Chinese online platforms are influencing European trade\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-28888\" class=\"fusion-post-grid post-28888 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/these-are-the-top-5-topics-in-b2b-purchasing-of-the-future\/\" aria-label=\"These are the top 5 topics in the B2B purchasing of the future\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"362\" height=\"250\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/07\/Blogbeitrag-Viktoria-Grimm-362-250.png\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/07\/Blogbeitrag-Viktoria-Grimm-362-250-200x138.png 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2025\/07\/Blogbeitrag-Viktoria-Grimm-362-250.png 362w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/these-are-the-top-5-topics-in-b2b-purchasing-of-the-future\/\">These are the top 5 topics in the B2B purchasing of the future<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/iaw\/\" title=\"Posts by IAW\" rel=\"author\">IAW<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-07-15T13:32:03+02:00<\/span><span>14.02.2024<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> \r \r \r Author: Viktoria Grimm, Project [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/these-are-the-top-5-topics-in-b2b-purchasing-of-the-future\/\" aria-label=\"More on These are the top 5 topics in the B2B purchasing of the future\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-28895\" class=\"fusion-post-grid post-28895 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/crisis-mode-opportunity-mode-a-look-at-retail-and-consumers-under-stress\/\" aria-label=\"Crisis mode &#8211; opportunity mode. A look at retail and consumers under stress.\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/10\/Visitor_IAW-Trade-Fair_04-scaled.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/10\/Visitor_IAW-Trade-Fair_04-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/10\/Visitor_IAW-Trade-Fair_04-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/10\/Visitor_IAW-Trade-Fair_04-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/10\/Visitor_IAW-Trade-Fair_04-800x533.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/10\/Visitor_IAW-Trade-Fair_04-1200x800.jpg 1200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/10\/Visitor_IAW-Trade-Fair_04-scaled.jpg 2560w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/crisis-mode-opportunity-mode-a-look-at-retail-and-consumers-under-stress\/\">Crisis mode &#8211; opportunity mode. A look at retail and consumers under stress.<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/iaw\/\" title=\"Posts by IAW\" rel=\"author\">IAW<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-07-15T08:24:42+02:00<\/span><span>19.01.2024<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> Author: Dr. Ralf Deckers, Division Manager at [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/crisis-mode-opportunity-mode-a-look-at-retail-and-consumers-under-stress\/\" aria-label=\"More on Crisis mode &#8211; opportunity mode. A look at retail and consumers under stress.\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-28909\" class=\"fusion-post-grid post-28909 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/artificial-intelligence-in-the-b2b-environment\/\" aria-label=\"Artificial intelligence in the B2B environment\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Kuenstliche_Inteligenz_blog.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Kuenstliche_Inteligenz_blog-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Kuenstliche_Inteligenz_blog-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Kuenstliche_Inteligenz_blog-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Kuenstliche_Inteligenz_blog-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Kuenstliche_Inteligenz_blog.jpg 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/artificial-intelligence-in-the-b2b-environment\/\">Artificial intelligence in the B2B environment<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/iaw\/\" title=\"Posts by IAW\" rel=\"author\">IAW<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-07-15T08:29:23+02:00<\/span><span>24.08.2023<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> \u00a0 Author: Dr. Ralf Deckers, Division Manager [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/artificial-intelligence-in-the-b2b-environment\/\" aria-label=\"More on Artificial intelligence in the B2B environment\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<article id=\"blog-1-post-28902\" class=\"fusion-post-grid post-28902 post type-post status-publish format-standard has-post-thumbnail hentry category-blogbeitraege-englisch\">\n<div class=\"fusion-post-wrapper\" style=\"background-color:rgba(255,255,255,0);border:1px solid var(--awb-color2);border-bottom-width:3px;\">\n\n\t\t\t<div class=\"fusion-flexslider flexslider fusion-flexslider-loading fusion-post-slideshow\" style=\"border-color:var(--awb-color2);\">\n\t\t<ul class=\"slides\">\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><div  class=\"fusion-image-wrapper\" aria-haspopup=\"true\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.iaw-messe.de\/en\/brochure-advertising-is-a-crisis-winner\/\" aria-label=\"Brochure advertising is a crisis winner\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Prospekt_Blogbeitrag.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Prospekt_Blogbeitrag-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Prospekt_Blogbeitrag-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Prospekt_Blogbeitrag-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Prospekt_Blogbeitrag-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2023\/08\/Prospekt_Blogbeitrag.jpg 1000w\" sizes=\"(min-width: 2200px) 100vw, (min-width: 784px) 440px, (min-width: 712px) 660px, (min-width: 640px) 712px, \">\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n<\/li>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t<\/div>\n\t<div class=\"fusion-post-content-wrapper\" style=\"padding:30px 25px 25px 25px;\"><div class=\"fusion-post-content post-content\"><h2 class=\"blog-shortcode-post-title entry-title\"><a href=\"https:\/\/www.iaw-messe.de\/en\/brochure-advertising-is-a-crisis-winner\/\">Brochure advertising is a crisis winner<\/a><\/h2><p class=\"fusion-single-line-meta\"><span class=\"vcard\" style=\"display: none;\"><span class=\"fn\"><a href=\"https:\/\/www.iaw-messe.de\/en\/author\/iaw\/\" title=\"Posts by IAW\" rel=\"author\">IAW<\/a><\/span><\/span><span class=\"updated\" style=\"display:none;\">2025-07-15T08:34:05+02:00<\/span><span>08.08.2023<\/span><span class=\"fusion-inline-sep\">|<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/blogbeitraege-englisch\/\" rel=\"category tag\">Blog posts (EN)<\/a><span class=\"fusion-inline-sep\">|<\/span><\/p><div class=\"fusion-content-sep sep-double sep-solid\"><\/div><div class=\"fusion-post-content-container\"><p> \u00a0 Author: Jens-Peter G\u00f6dde, Senior Project Manager [...]<\/p><\/div><\/div><div class=\"fusion-meta-info\"><div class=\"fusion-alignleft\"><a class=\"fusion-read-more\" href=\"https:\/\/www.iaw-messe.de\/en\/brochure-advertising-is-a-crisis-winner\/\" aria-label=\"More on Brochure advertising is a crisis winner\">Read More<\/a><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div>\n<\/article>\n<div class=\"fusion-clearfix\"><\/div><\/div><div class=\"pagination clearfix\"><span class=\"current\">1<\/span><a href=\"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/pages\/28534\/page\/2\/\" class=\"inactive\">2<\/a><a class=\"pagination-next\" rel=\"next\" href=\"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/pages\/28534\/page\/2\/\"><span class=\"page-text\">Next<\/span><span class=\"page-next\"><\/span><\/a><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:25px;--awb-padding-bottom:25px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1456px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-column-inner-bg-wrapper\" style=\"--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color1);--awb-inner-bg-color-hover:var(--awb-color1);--awb-inner-bg-size:cover;--awb-border-radius:15px 15px 15px 15px;--awb-inner-bg-border-radius:15px 15px 15px 15px;--awb-inner-bg-overflow:hidden;--awb-width-large:33.333333333333%;--awb-margin-top-large:35px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/iaw-messe.de\/en\/trade-fair\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/iaw-messe.de\/en\/trade-fair\/\" target=\"_self\" aria-label=\"Fotogalerie-September-2024_54\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_54.jpg\" class=\"img-responsive wp-image-2233\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_54-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_54-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_54-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_54-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_54.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" alt=\"\"><\/a><\/span><\/div><div class=\"fusion-text fusion-text-2 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:24px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-text-font-family:&quot;Martel Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>About the fair<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-color:var(--awb-color1);--awb-bg-color-hover:var(--awb-color1);--awb-bg-size:cover;--awb-border-radius:15px 15px 15px 15px;--awb-width-large:33.333333333333%;--awb-margin-top-large:35px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/iaw-messe.de\/en\/visitors\/\" target=\"_self\" aria-label=\"Fotogalerie-September-2024_56\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_56.jpg\" class=\"img-responsive wp-image-2272\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_56-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_56-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_56-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_56-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_56.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" alt=\"\"><\/a><\/span><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:24px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-text-font-family:&quot;Martel Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"color: #141617;\">Information for visitors<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column fusion-column-inner-bg-wrapper\" style=\"--awb-overflow:hidden;--awb-inner-bg-color:var(--awb-color1);--awb-inner-bg-color-hover:var(--awb-color1);--awb-inner-bg-size:cover;--awb-border-radius:15px 15px 15px 15px;--awb-inner-bg-border-radius:15px 15px 15px 15px;--awb-inner-bg-overflow:hidden;--awb-width-large:33.333333333333%;--awb-margin-top-large:35px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:50px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><span class=\"fusion-column-inner-bg hover-type-none\"><a class=\"fusion-column-anchor\" href=\"https:\/\/iaw-messe.de\/en\/exhibitor\/\"><span class=\"fusion-column-inner-bg-image\"><\/span><\/a><\/span><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/iaw-messe.de\/en\/exhibitor\/\" target=\"_self\" aria-label=\"Fotogalerie-September-2024_58\"><img decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_58.jpg\" class=\"img-responsive wp-image-2276\" srcset=\"https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_58-200x133.jpg 200w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_58-400x267.jpg 400w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_58-600x400.jpg 600w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_58-800x534.jpg 800w, https:\/\/www.iaw-messe.de\/wp-content\/uploads\/2024\/09\/Fotogalerie-September-2024_58.jpg 1000w\" sizes=\"(max-width: 640px) 100vw, 600px\" alt=\"\"><\/a><\/span><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-content-alignment:center;--awb-font-size:24px;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-text-font-family:&quot;Martel Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p>Information for exhibitors<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-28534","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/pages\/28534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/comments?post=28534"}],"version-history":[{"count":11,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/pages\/28534\/revisions"}],"predecessor-version":[{"id":30148,"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/pages\/28534\/revisions\/30148"}],"wp:attachment":[{"href":"https:\/\/www.iaw-messe.de\/en\/wp-json\/wp\/v2\/media?parent=28534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}