{"id":28490,"date":"2024-04-04T16:27:09","date_gmt":"2024-04-04T14:27:09","guid":{"rendered":"https:\/\/dev.iaw-messe.de\/exhibitor\/"},"modified":"2025-12-03T08:14:53","modified_gmt":"2025-12-03T07:14:53","slug":"exhibitor","status":"publish","type":"page","link":"https:\/\/www.iaw-messe.de\/en\/exhibitor\/","title":{"rendered":"Exhibitor"},"content":{"rendered":"

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Information
\nfor exhibitors<\/h1>\n<\/div>
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8-10 September 2026<\/span><\/a><\/div>\n
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Everything you need to know as an exhibitor<\/h2><\/p><\/div><\/div><\/div><\/div><\/div>

Here you will find everything you need to know as an exhibitor at our events in order to organise your participation in the best possible way. We provide you with useful information, resources and practical tips to make your trade fair participation as effective and successful as possible. Find out how you can get the most out of your participation and present your company in the best possible way.<\/p>\n<\/div>

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Why exhibit at the IAW?<\/h2><\/p><\/div>
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Exhibiting at the IAW trade fair offers a unique opportunity to present your company to a broad target group of trade visitors from various sectors.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Access to a diverse audience<\/h3><\/p><\/div>

With around 6,000 buyers from all trade segments from around 80 countries gathering in the halls of Koelnmesse, the trade fair offers a unique opportunity to order goods and discover new business opportunities. Be there and meet decision-makers from all over the world!<\/p>\n<\/div><\/div><\/div>

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Products and innovations<\/h3><\/p><\/div>

The trade fair offers an ideal platform for presenting your products, services and innovations to an interested audience. Use this opportunity to convince potential customers of the quality of your products and open up new sales markets.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Networking platform and trend barometer<\/h3><\/p><\/div>

The IAW trade fair is not just an order fair, but also an ideal platform for networking and exchanging business contacts. Meet potential customers, suppliers and business partners, make new contacts and deepen existing relationships.<\/p>\n<\/div><\/div><\/div>

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Promotional product market and trends<\/h3><\/p><\/div>

As an exhibitor at the IAW, you have the opportunity to keep your finger on the pulse of the zeitgeist and present the latest trends and developments for promotional goods and seasonal items. Keep up to date with the latest market trends and position your company as an innovator in your sector.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Increase in brand awareness<\/h3><\/p><\/div>

Participating in the IAW trade fair offers you the opportunity to increase awareness of your brand and position your company as a leading supplier in your sector. As an overarching platform for all retail categories, you will meet target groups here that cannot be reached at specialised trade fairs.<\/p>\n<\/div><\/div><\/div>

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Trade visitors and professionals<\/h3><\/p><\/div>

The IAW trade fair is reserved exclusively for trade visitors – this is where professionals from various industries meet to discover the latest trends and products. This allows you to exchange ideas and do business in a professional environment.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Supporting program<\/h3><\/p><\/div>

The free and informative supporting program at congress level offers you additional impulses for your success. You can look forward to hands-on contributions from retail experts, illustrative practical examples and practical workshops.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Visitor origins – top buyers from all over the world<\/h2><\/p><\/div>
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Internationality, diversity, purchasing power – IAW trade visitors:
\nThe IAW is reserved exclusively for trade visitors. We welcome around 6,000 visitors from over 80 countries to each trade fair, who use the trade fair as an ideal platform for new sales markets. As a permanent fixture for top European buyers, the IAW is a must for anyone who wants to trade internationally.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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IAW visitor target groups<\/h2><\/p><\/div>
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Our trade fair attracts a diverse and highly qualified target group of visitors from different industries and regions. Buyers, wholesalers, importers and retailers from all over the world flock to us to discover the latest trends, make business contacts and open up new sales markets.<\/p>\n<\/div><\/div><\/div><\/div><\/div>