Europe’s most succesful event in terms of orders for promotional and trend-led products is now taking place for the 20th time. The no. 1 event for top buyers from Germany and across Europe will again be offering the whole package: more than 300 exhibitors from across the world will showcase innovative top-sellers and popular lines on a 26,000 m² display area. So far each IAW breaks the records of its predecessors. More exhibitors, more visitors, more occupied stand space – there was increase in every trade fair parameter at the last event in March 2014. Due to the positive development the IAW trade fair organizers have booked the additional exhibition hall 11.1 (adjacent to hall 10.2) for the autumn edition.