• 7.500 buyers will be expected to place their orders at the IAW!
• The IAW is directed to retailers only, not to end consumers!
• Present your company and / or the latest product highlight at the largest and most important fair for retail promotions and trend-setting goods
• Advertise and market your new products!
• Maintain business relations with your customers and find new, international leads!

• Free advertising aids and an unlimited number of complimentary admission tickets for guests to be sent with your invitations to clients – the admission costs are not charged to exhibitors
• Free refreshment service for exhibitors and their guests at the catering stands
• Free personal cards for use of the VIP-Lounge
• Free admittance for trade fair visitors and your customers (with pre-registration)
• Free IAW show-room online exclusively at zentrada (minimum space booking 30m²)
• Free admittance to the exhibitor party,which takes place in one of the party hotspots in the center of Cologne (Altstadt)

• Building markets
• Discount stores
• Individual retail outlets
• Gardening markets
• Department stores
• Furniture stores
• Off-price shops
• Supermarket chains
• Retail organizations
• Consumer markets
• Mail order companies

Atlas, Alliance Möbel, ADAC e.V., Adidas AG, Aktivmarkt, Aldi, Babyone GmbH, Bauhaus AG, BHD Bünting Handel und Dienstleistung GmbH & Co. KG, BIG Spielwarenfabrik, Buddelei-Mode GmbH & Co. KG, Cash und Carry, Corso Handelsgesellschaft mbH A Company of Otto GmbH & Co. KG, Dt. Raiffeisen-Warenzentrale, Dt.Woolworth, Rossmann, Dohle, Dachser GmbH & Co. KG, Edeka, Edeka Nonfood, Eurospar, Extra, Famila, FISHBULL, Globus, Hagebau, Hama GmbH & Co. KG, Hammer, Hellweg-Centrum, Herkules Rheika-Delta, Inferno Mega Store, Jawoll, Kaiser´s Tengelmann, Karstadt, Kaufhof, KiK Textilien, Lekkerland, Lidl GmbH & Co. KG, MAGRO, Marktkauf, Markant, Masterfoods, Merkur Spiel, Melitta Haushaltsprodukte GmbH & Co. KG, METRO, Metro Group Buying, Nanu - Nana Einkaufsverwaltungs GmbH & Co. KG, Netto, NKD, Norma, OBI, Dr. Oetker, PaKo Non Foof, Pfennigpfeiffer Dako, Picks Raus, Th. Philipps, Plus Warenhandel, Poco, Porta! Möbel und mehr, Praktiker, Printus GmbH, Raab Karcher, Raiffeisen-Handelsgenossenschaften eG, Ratio Handel, Real, REWE Group, Roller, Saturn, Schlecker, Schwarzkopf & Henkel GmbH, Soennecken eG, Teppich Domäne, TEDi, Toom Baumärkte, Unilever, W. Hellmann GmbH, Wal-Mart, Walz, Watson Group, WESTFALIA GmbH and many others!