IAW - 12th International Trade Fair for promotional products in cologne

Europe’s most succesful event in terms of orders for promotional and trend-led products is now taking place for the 12. time. Launched just four years ago, the fair’s amazing diversity quickly made it the no. 1 event for top buyers from Germany and across Europe. Its success is charted by the continued growth in the number of exhibitors and visitors.

The IAW is strictly for professionals – it’s like a summit of the retail trade. Buyers welcome the fact that they can find, plan and order – on the spot – complete ranges and products for themed retail promotions. More than 200 exhibitors and importers from numerous countries will be staging an outstanding display covering 22,000 m² in Hall 10.2! Understandably, this is where the top buyers from the big retail chains can be found. Nowhere else will you find such a concentration of top contacts…

Latest 5 First-Exhibitors IAW Sept. 2010

CM Lassen A/S	7000 Fredericia (DK)
Waagen-Schmitt GmbH	22089 Hamburg
E. U. W. Niegeloh GmbH	42655 Solingen
Supreme NewMedia GmbH	52070 Aachen
InterNatiko	48429 Rheine

[List of exhibitors]

Onlineversion Trendcatalogue Sept. 2010

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Trade fair IAW more international than ever before

The IAW is the leading trade fair for orders of promotional and trend-setting products. The organizers expect more foreign exhibitors than ever before in Cologne this September.

Cologne, 18 August 2010.
Late September will see the opening of the International Trade Fair for Promotional Products in Cologne. The twelfth IAW, which runs from 28-30 September, will offer exhibitors from various nations the opportunity to present their latest offerings to some of the retail trade’s top people. The IAW is Germany’s most important trade fair for orders of promotional and trend-led products. Trade visitors will be able to discover the latest trends and exciting new products from 9.00 a.m. to 6.00 p.m. on the first two days of the fair, and until 5.00 p.m. on 30 September. Hall 10.2 at the Cologne exhibition centre will house a display of some 22,000 square metres staged by over 200 manufacturers and importers. The number of exhibitors coming from outside Germany has increased every time. As project manager Kerstin Manke enthusiastically explains: “We expect more than 50 companies from abroad to exhibit at the next IAW fair. For the first time we will be welcoming companies from as far away as China, Turkey and the USA.” Apart from key German companies there will be exhibitors from 13 other countries, thus bringing the proportion of participating foreign companies past the 25 % mark.

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Positive trend at IAW

Mood of optimism as trade fair closes – Clear rise in visitor numbers / Healthy sales of fan merchandise and garden accessories

Cologne, 19 March 2010.
The IAW Spring Fair – the International Trade Fair for Promotional Products – registered an encouraging trend in the number of visitors when it closed its gates in Cologne yesterday. Ulrich Zimmermann, managing director of Nordwestdeutsche Messegesellschaft, the trade fair organizing company, said he was “delighted to report that we have passed the 6,000 mark”. He was also pleased to note the large proportion of foreign suppliers. One in four of the 192 exhibitors came from outside Germany – and half of them were attending the IAW for the first time.